Its standalone Game Aggregator helps operators expand their game catalogues, manage regulatory requirements and organise launch processes without replacing their existing platform.

SOFTSWISS, a global strategic partner for the iGaming industry, has outlined three factors that can simplify operators’ entry into new regulated European markets. Its Game Aggregator, available as a standalone solution, supports these processes while allowing operators to retain their existing platform.

Expand the Game Catalogue Without Multiplying Integrations

Entering a new market may require operators to add more game providers. However, every new technical connection and commercial relationship creates additional work for teams already responsible for managing the existing business.

Through SOFTSWISS Game Aggregator, operators can access more than 50,000 games from over 300 providers through a single API integration.

As a standalone product, the solution connects to existing casino platforms and sportsbooks, including those developed by third-party providers. This allows operators to expand their catalogues according to each market’s requirements without building and maintaining individual connections to every studio or migrating to the SOFTSWISS Casino Platform.

Identify Which Games Can Be Offered in Each Market

A game available in one country is not automatically approved for another jurisdiction.

When entering a new market, operators need to establish which titles they can offer, which certificates support their availability and what local technical restrictions apply. When working with multiple studios, these checks and documentation requirements can become increasingly complex.

To simplify this process, SOFTSWISS verifies the validity of studio certificates for target markets, filters the catalogue to display only approved titles and applies the relevant local requirements.

These include spin speed, stake limits and geographical restrictions. Relevant certificates can also be accessed directly through the SOFTSWISS Game Aggregator Back Office.

This gives operators a catalogue aligned with their target market requirements and a centralised location for retrieving supporting documentation for licence applications and audits.

As a result, teams can prepare their local offering while reducing the need to coordinate certificate checks and documentation requests separately with each provider.

Turn Launch Targets into a Practical Implementation Plan

For operators preparing to enter a new market, setting a launch date requires a clear technical schedule. API configuration, catalogue selection, local restrictions and testing must all be coordinated, with responsibilities clearly defined for both parties.

SOFTSWISS provides a three-week implementation plan covering integration, testing and go-live, provided that the operator’s licence and commercial agreement are already in place.

The plan identifies the tasks handled by SOFTSWISS, the information and resources the operator needs to provide, and the scheduled stages for reviews and approvals.

This visibility helps teams coordinate their responsibilities and launch preparations. Once the business is live, new providers and additional market certifications can be added without further integration work on the operator’s side, allowing the catalogue to evolve as the business grows.

Commenting on the company’s approach, Khoren Ispiryan, Team Lead of Sales in European Markets at SOFTSWISS Game Aggregator, highlighted the importance of supporting clients throughout their expansion journey:

“When a client enters a new market, we treat their ambitions as our own. The team takes ownership of the content and integration work, from checking game certificates to configuring the catalogue, while thinking ahead about what the client will need next.

That commitment continues well beyond launch. Getting the games live is just the beginning. The goal is to see the client build a successful business in that market, because their success is our success.”

SOFTSWISS Supports Operators’ Expansion Plans

Operators planning their expansion can work with the SOFTSWISS Game Aggregator team to confirm content availability in their target markets and define the scope and timeline of the integration process.

Through these three areas of focus, SOFTSWISS aims to simplify the technical and regulatory work involved in entering new markets, allowing operators to make use of their existing infrastructure while developing their growth strategies.