The company was recognised in the Best Customer Service and Best Marketing Campaign categories for its operator support and creative communications strategy.
SOFTSWISS, an international technology partner for the iGaming industry, has secured two awards at the European iGaming Excellence Awards 2026, winning in the Best Customer Service and Best Marketing Campaign categories.
The awards recognise the company’s commitment to helping operators grow through reliable technology and dedicated support, as well as its creative approach to showcasing the breadth of its product portfolio.
The Best Customer Service award highlights SOFTSWISS’ approach to supporting operators, combining dedicated account management with technical expertise to help clients address a range of challenges. These include responding to cyberattacks, meeting regulatory requirements, improving player retention and adapting products to evolving market needs.
This commitment to practical support is also reflected in the company’s technology development. SOFTSWISS recently introduced Back Office AI Workflow, a feature integrated into its Casino Platform that allows operators to prepare marketing campaigns through natural-language interactions.
By performing routine tasks directly within the platform, the tool reduces manual work and shortens campaign preparation times. This gives teams more opportunities to test creative ideas, launch initiatives faster and explore new business growth opportunities, while keeping final decisions under their control.
Although the Casino Platform remains a key part of SOFTSWISS’ offering, its product portfolio extends well beyond it. This was the central message behind #SOFTSWISSHasMore, the campaign that secured the company’s second award in the Best Marketing Campaign category.
The initiative also reflects SOFTSWISS’ understanding of evolving marketing trends across the industry. According to the SOFTSWISS 2027 iGaming Trends report, player acquisition channels remain fragmented. SEO leads with 18.0% of survey responses, followed by streamer and influencer marketing at 16.8%, and affiliate or partner marketing at 16.2%.
With no single channel holding a decisive advantage, creative campaigns capable of connecting with different audiences and platforms are becoming increasingly valuable.
Launched in May 2026, #SOFTSWISSHasMore began with a self-ironic LinkedIn post by Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, who acknowledged that the company’s broader product offering had not always been clear to the market.
SOFTSWISS employees subsequently joined the initiative, sharing photographs of themselves holding handwritten signs promoting the company’s different products.
The concept also moved offline at NEXT Summit Valletta 2026, where more than 50 participants held similar signs during a live event activation. The campaign gained visibility across industry media, social networks and partner channels, generating 88 media publications, an estimated reach of 80,000–100,000 through employee LinkedIn posts, and more than 7,000 live viewers during the event activation.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, commented:
“These two awards recognise different parts of our work, but they are closely connected. Our new positioning reflects how we want partners to experience SOFTSWISS: as a company they can rely on for technology, expertise, and support when business challenges arise.
“At the same time, #SOFTSWISSHasMore showed that even in a crowded market, a simple and honest idea can attract attention when people genuinely want to take part. We are pleased that both our approach to customer service and the creativity of our team have received this recognition.”
SOFTSWISS will showcase its latest product developments, including Back Office AI Workflow, at SiGMA World Rome, taking place from 2–5 November 2026, at Stand H4-4029.
During the event, operators will have the opportunity to meet the team and explore the company’s wider product portfolio, including the Casino Platform, Game Aggregator, Sportsbook and Prediction Markets Platform.
For more information, visit the official SOFTSWISS website.
