The sportsbook and iGaming solutions provider continues strengthening its leadership team with the appointment of an industry veteran to drive expansion across Asia’s regulated markets.
Digitain, a leading provider of sportsbook and iGaming solutions, has announced the appointment of Terry Lee as its new Head of Asia Region, reinforcing the company’s commitment to expanding its presence across one of the industry’s fastest-growing regions.
With more than 15 years of experience in the iGaming sector, Lee brings extensive expertise in business development, strategic partnerships, commercial growth, and market expansion throughout Asia.
In his new position, he will lead Digitain’s regional growth strategy, strengthen relationships with existing partners, and identify new business opportunities while supporting the company’s continued expansion across regulated Asian markets.
The appointment underscores Digitain’s ongoing investment in experienced leadership as it continues to expand globally and reinforce its position as a trusted technology partner for operators worldwide.
Commenting on his appointment, Terry Lee expressed his enthusiasm for joining the company during a key stage of its international growth.
“I am honored to join Digitain as Head of Asia Region at such an important stage of the company’s global expansion. Digitain stands out as a company that truly understands the importance of adaptability, localization, and strong partner relationships. Its comprehensive product ecosystem, combined with a clear commitment to innovation and operational excellence, will help deliver sustainable growth for partners across the region.”
He added that his priorities will focus on strengthening Digitain’s regional footprint and building long-term strategic partnerships.
“My focus will be on establishing Digitain as a leading presence in key regulated markets, developing long-term strategic partnerships that create real value, and identifying new opportunities aligned with local market requirements. I look forward to working closely with our partners and internal teams to accelerate growth and contribute to Digitain’s continued success across Asia.”
Ani Mkrtchyan, Chief Sales Officer at Digitain, welcomed Lee to the company and highlighted the importance of his appointment.
“We are delighted to welcome Terry to Digitain. His extensive industry experience, deep understanding of regulated Asian markets, and proven ability to build strong commercial relationships make him an outstanding addition to our leadership team. Asia remains a strategic growth region for Digitain, and Terry’s expertise will play a key role in supporting our expansion plans while delivering continued success for our partners.”
By strengthening its regional leadership team, Digitain continues advancing its global expansion strategy while reinforcing its commitment to delivering market-leading sportsbook and iGaming solutions across Asia.
