The company introduces a new content platform designed to explore key industry trends, share expertise, and foster meaningful discussions with leading professionals from across the iGaming sector.
Totogaming has announced the launch of Procast by Toto, a new professional podcast focused on the world of iGaming. The initiative has been created as a platform for discussing some of the industry’s most relevant topics alongside experts and industry leaders.
The project reflects Totogaming’s commitment to promoting knowledge sharing and creating valuable conversations around market developments, emerging trends, and the challenges facing operators and suppliers in an increasingly competitive environment.
The first episode focused on one of the most significant events for the industry this year: the 2026 FIFA World Cup. The discussion explored how operators can capitalize on the tournament’s massive audience reach to attract new users, increase engagement levels, and develop more effective marketing strategies.
The inaugural episode featured Viktorya Harutyun, Head of Product Marketing at Totogaming, and Kamo Mayilyan, Head of Product Directions Development and R&D Departments, who shared their perspectives on the relationship between sportsbook and casino products during major sporting events, as well as the strategies operators use to maximize player engagement throughout large-scale tournaments.
The discussion was moderated by Aelita Chilingaryan, PR & Communications Manager at Totogaming, who guided the conversation through key topics related to product innovation, customer engagement, and the evolving dynamics of player behavior during major sports competitions.
Through Procast by Toto, Totogaming aims to establish an ongoing platform for industry dialogue, offering different perspectives on the opportunities, challenges, and trends shaping the future of iGaming worldwide.
The company confirmed that the podcast will continue with regular episodes featuring professionals from various sectors of the industry. The goal is to provide viewers with valuable insights, strategic perspectives, and practical knowledge that can support business growth and innovation.
With this new initiative, Totogaming further strengthens its position as a forward-thinking brand committed not only to developing gaming products, but also to contributing to the broader conversation about the future of the global iGaming industry.
