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At SBC Summit Rio 2026, Digital Gaming News had the privilege of speaking exclusively with Alonso Jibaja, Sales Director for Latin America at Digitain, about the evolution of the Brazilian market and the key strategies to stand out in an increasingly competitive landscape.
Localization and Technology: Pillars of Growth in Brazil
Alonso highlighted that Brazil has established itself as one of the most important and dynamic regulated markets in the region, characterized by constant change and rapid maturity in the sports betting segment.
In this context, Digitain is investing in robust technology with strong local adaptation, focused on delivering a seamless and natural experience for Brazilian players. “Localization is key to building a competitive product. It’s not just about technology, but how it is presented to the end user,” he explained.
The company is also strengthening its offering with gamification, retention tools, and content diversification, including innovations such as sports betting jackpots that create a more interactive experience aligned with casino-style engagement.
Personalization: The New Standard in Player Experience
In an increasingly competitive market, personalization has become a decisive factor. According to Jibaja, the focus has shifted from simply offering a product to delivering a complete user experience.
“It is essential to properly segment players, understand their behavior, and provide tools that increase their time on the platform,” he stated. In this regard, the use of data analytics, official sports data, and management tools enables operators to optimize their strategies.
Additionally, Digitain’s modular product structure allows it to adapt to the specific needs of each operator, reinforcing its value proposition in the Brazilian market.
Local Investment and Expertise: Key to Success
As part of its strategy, Digitain is strengthening its presence in Brazil with the opening of a hub in São Paulo, which will host specialized teams in operations, trading, and risk management, all with deep knowledge of the local market and language.
This approach ensures more efficient execution aligned with the unique characteristics of the Brazilian market, combining global technology with local expertise.
Balancing Global Strength and Local Insight
Looking ahead, Jibaja believes that success in Brazil will depend on striking the right balance between international brands and local operators. While the former bring investment and cutting-edge technology, the latter contribute deep market understanding.
He also emphasized the importance of advanced risk management and automation tools, especially in an environment where artificial intelligence and emerging technologies are reshaping player behavior and operational challenges.
“Today, we are not only seeing more sophisticated players, but also new dynamics such as the use of bots. That’s why it’s essential to have technological solutions that allow operators to anticipate and adapt to these challenges,” he concluded.
Watch the full interview here:
