SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has announced a long-term international media rights agreement with Racing WA, which will see premium horse and greyhound racing from Western Australia delivered to its global network of partners.
The partnership, covering both retail and online channels, includes over 283 high-quality racing events from 31 tracks across the state, featuring the prestigious Perth Cup, held annually on New Year’s Day at Ascot Racecourse.
This collaboration significantly expands SIS’s footprint in Australia, adding Western Australia to its already strong coverage in Victoria and South Australia. The agreement also reinforces SIS’s broader global strategy, connecting its comprehensive live content offering across Asia, South Africa, and the Middle East.
SIS’s 24/7 live racing service delivers the world’s most prestigious horse and greyhound racing events as a complete end-to-end solution. This includes live-streamed pictures, real-time data, on-screen graphics with betting triggers, and an extensive selection of markets and prices — all designed to provide a seamless betting experience for its international partners.
Conall McSorley, Head of Racing at SIS, commented:
“The Australian market is extremely important to SIS, and we’ve already seen strong growth in Victoria and South Australia.
By expanding our coverage to three major states through this partnership with such a respected organisation, we’re confident our comprehensive offering will be very well received worldwide.”
David Hunter, Chief Racing Officer at Racing WA, added:
“We are delighted to enter this partnership and share the excitement of Western Australian racing with a global audience.
Thoroughbred racing is deeply rooted in our history and culture. We take great pride in the quality of our racing, which comes from one of the largest jurisdictions in the world, and we’re thrilled to showcase it internationally through such a valued partner as SIS.”
