Brazilian Operator BETesporte Becomes the First to Implement the Technology
Sportradar Group AG (NASDAQ: SRAD) has announced the launch of Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.
Bettor Sense is an AI-powered tool that detects early signs of gambling-related risk and enables personalized interventions to safeguard users. Developed with proprietary technology and grounded in behavioral research, the solution allows operators to act swiftly and effectively, promoting responsible gambling while strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a vital resource for operators aiming to meet growing expectations around user protection.
In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration enhances the industry’s collective ability to combat match-fixing and betting-related corruption through increased transparency and cooperation.
Tom Mace, SVP Integrity & Regulatory Services, Product & Strategy at Sportradar, stated:
“This partnership with BETesporte marks an important milestone in Sportradar’s ongoing mission to shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step by making responsible gaming a core part of its operations. We are confident this will be the first of many such partnerships, as the market increasingly recognizes the value of using data and technology to protect users and support compliance.”
Marcos Pereira, CEO of BETesporte, added:
“BETesporte is fully committed to transparency and security in every aspect of its operations. The partnership with Sportradar—through the integration of Bettor Sense and Integrity Exchange—underscores our dedication to promoting a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology allows us to anticipate and prevent risky behaviors, ensuring our players enjoy the safest possible experience. We remain fully committed to protecting the integrity of sport and earning the continued trust of our users, which is our top priority.”
