Exclusive Content
Nuno Bispo, Marketing Director of BiS SiGMA Américas, shares in an exclusive interview with Digital Gaming News the event’s exceptional growth, the strategic importance of São Paulo, and Brazil’s key role in the global regulated gaming industry.
Now in its fifth edition, BiS SiGMA Américas has exceeded all expectations. With a 50% increase in exhibition space, over 17,500 unique attendees, and an additional day added to the agenda, the event has positioned itself as one of the most influential gatherings within the global iGaming ecosystem. In this exclusive conversation, Nuno Bispo details the evolution of the sector, Brazil’s growing relevance, and SiGMA’s international expansion strategy.
Record Growth: BiS SiGMA Américas 2024 expanded by 50% compared to the previous year, reaching 32,000 m² of exhibition space and welcoming more than 17,500 qualified attendees over three days.
Brazil as a Leading Market: With regulation now in place, Brazil is the largest regulated online betting market in the world, attracting increased interest and investment from major international companies.
São Paulo as a Strategic Hub: As Brazil’s financial capital and a major business center, São Paulo serves as the ideal host city. The presence of key industry companies headquartered in the city enhances both logistics and networking opportunities.
Ecosystem Expansion: Brazil’s iGaming sector is rapidly evolving, attracting new segments including major media groups, AI solutions, and emerging technologies—proof of the industry’s constant innovation and diversification.
Regional Collaboration: BiS SiGMA Américas embraces cooperation with other Latin American events, promoting synergy, mutual respect for scheduling, and a united vision to position the region as a global benchmark for iGaming.
SiGMA’s Global Footprint: With eight events hosted across the globe, SiGMA reinforces its status as a leading brand in the iGaming event space. São Paulo in April has now become a key date within its global calendar.
Nuno Bispo’s insights underscore Brazil’s influential role in shaping the future of the online gaming industry. BiS SiGMA Américas stands out not only as a hub for industry leaders but also as a strategic platform for innovation, expansion, and international cooperation. With April now firmly established as its signature month, the event continues to set new standards for iGaming across Latin America and beyond.
👉 Watch the full interview here:
