Sportradar’s Managed Trading Services See Significant Global Adoption in H1 2024
Notable client wins in South America and Africa highlight growth
July 1 , 2024
Sportradar has significantly expanded its Managed Trading Services (MTS) clientele in the first half of 2024, welcoming 44 new sportsbook operators who are now leveraging its versatile and advanced operational capabilities.
MTS offers operators a customizable sportsbook management solution, allowing them to determine the extent of their in-house management or opt for external support. The solution enhances trading efficiency through AI and automation, facilitating real-time price adjustments and robust risk management. Year-to-date, Sportradar has processed more than 3.5 billion betting tickets via MTS for over 200 clients, solidifying its position as a global leader in liquidity among top bookmakers.
MTS provides operators with access to Alpha Odds, its AI-driven personalized odds technology. Sixteen of this year’s new MTS clients have set up their betting offerings using Alpha Odds, which last year boosted client profits by an average of 10% compared to traditional odds solutions.
Geographically, the adoption of MTS has been strong in South America, where Sportradar has emerged as the preferred partner for operators aiming to capture market share in newly regulated territories. In Brazil, 11 sportsbook operators have selected MTS, alongside significant client wins in Colombia, Ecuador, and Mexico.
In Africa, Sportradar added 13 new operators to its existing base of 35 clients across multiple jurisdictions in the region during the first half of 2024.
Moreover, Sportradar’s MTS has garnered traction across other regions including APAC, Europe, and the U.S., underscoring its global appeal and operational effectiveness in diverse market environments.
Michael Gandolfo, EVP Global Sales at Sportradar, said: “As the market evolves and competition increases, operators more than ever need a partner to help them reduce time to market and establish a unique client offering. MTS provides sportsbooks with the technology and expertise they need to realize their business objectives in a hyper-competitive landscape.”
