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At SBC Summit Rio 2026, Digital Gaming News had the privilege of speaking exclusively with Beatriz Melges, Regional Director of BetConstruct AI in Brazil, about the company’s strategy in the country and across Latin America.
Technology as a Growth Engine
Beatriz highlighted that following the recent regulation of the Brazilian market, demand has focused on retention tools and gamification. “The focus is on the customer journey and how we can keep users engaged,” she explained. The company has heavily invested in artificial intelligence solutions that enhance player retention and acquisition, generating a direct impact on operator revenue.
Scalability and Compliance: Keys in a Regulated Market
According to Melges, Brazil represents “a land of opportunities” but also a market where responsibility and technological quality are essential. BetConstruct AI offers robust, modular solutions that meet strict regulatory standards while providing flexibility for clients and partners. “Our strategy has been to start the year cautiously, understand the client’s challenges, and develop solutions that can scale in Brazil and across LatAm,” she stated.
Gamification, Tournaments, and Social Betting as Differentiators
The executive emphasized loyalty programs and the use of AI as key tools for operators to stand out in a competitive market. These solutions allow operators to identify VIP players, predict behavior, and increase partner GGR, consolidating BetConstruct AI’s position as a strategic technology partner.
Brazil: A Strategic Gateway to LatAm
Beatriz stressed that Brazil is not only the largest market in the region but also a benchmark in regulation. “Our plan is not only to expand in Brazil but to establish it as our regional hub in Latin America, driving sustainable growth in the iGaming industry,” she concluded.
Watch the full interview here:
