Sportradar AG has announced the expansion of its multi-year agreement with Hard Rock Bet, integrating official data, odds, and enhanced in-play betting capabilities from the PGA TOUR and the Ultimate Fighting Championship (UFC) into its U.S. offering.
As part of the expanded partnership, Hard Rock Bet Sportsbook users will benefit from new in-play betting options for the PGA TOUR, with rights acquired by Sportradar through its IMG ARENA acquisition. These include dynamic micro markets such as hole winner and hole score, designed to elevate the live betting experience.
The offering is further enhanced by advanced visualizations, including real-time leaderboards with play-by-play commentary, 3D shot tracking for every hole, and automated insights throughout each round.
For UFC events, users will gain access to an expanded suite of in-play micro markets, including strikes attempted and landed, as well as takedowns. A live match tracker with in-fight statistics, official branding, and fighter imagery will also be available, creating a more immersive, data-driven experience.
Through this collaboration, Sportradar continues to power Hard Rock Bet with a comprehensive portfolio of betting markets and real-time products, including live match trackers, APIs, and an extensive audiovisual offering covering more than 700,000 events annually across major sports.
Eduard Blonk, Chief Commercial Officer at Sportradar, commented:
“We’re bringing the full scale of our official data, odds, and AV portfolio to Hard Rock Bet’s customers. The addition of PGA TOUR and UFC content enables operators to unlock more dynamic in-play betting opportunities and deepen fan engagement. We look forward to continuing our collaboration to enhance the live sports experience across North America.”
Mike Primeaux, Executive Managing Director and COO of Hard Rock Digital, added:
“By continuing to integrate Sportradar’s content, we’re giving players more ways to engage with the action on our top-rated app. This partnership strengthens Hard Rock Bet’s differentiated experience and supports our goal of delivering a simple, personalized journey that keeps fans connected to the moments they care about most.”
Hard Rock Bet currently ranks among the highest-rated real-money sports betting apps in the United States, with a 4.9-star rating on the App Store, and is available on iOS, Android, and desktop platforms.
