Sportradar (NASDAQ: SRAD) today announced the expansion of its global marketing agreement with SkillOnNet, a leading international iGaming entertainment company. Under the expanded agreement, Sportradar’s Marketing Services will serve as SkillOnNet’s primary programmatic partner focused on growing its online casino business.
Sportradar will support the development and execution of digital advertising campaigns aimed at both customer acquisition and retention.
The collaboration also includes the integration of Sportradar Marketing Cloud and advanced reporting tools to track campaign performance and measure player value.The partnership spans 12 markets across Europe, North America and Latin America, and includes SkillOnNet’s brands PlayOJO, PlayUZU and BacanaPlay.Nikolaus Beier, SVP Product, Marketing Services at Sportradar, said:“The expansion of our partnership with SkillOnNet reflects the scalability of our Marketing Services platform and the value of a fully integrated, data-driven marketing approach. Over the past few years, we have grown together across markets, supporting their international expansion with structured campaign management and measurable performance.”
Akis Palianastasis, Digital Director at SkillOnNet, added:“As we scale our portfolio across regulated markets, we value partners who can deliver consistency and measurable results across territories. Sportradar has become an important part of our marketing infrastructure, and this renewal reflects the strength and evolution of that relationship.”
