Leading Mexican operator leverages provider’s content ecosystem to diversify casino portfolio
RubyPlay, a studio-based content ecosystem, has strengthened its presence in Mexico through a new partnership with Codere Online, one of the country’s leading digital sports betting and casino operators.
Under the agreement, Codere Online has integrated a broad selection of RubyPlay’s most popular titles, including player favourites such as J Mania® Loco Habanero, Grand Express Diamond Class and Zeus Rush Fever® Deluxe SE.
The partnership also includes content from Koala Games, one of the fastest-growing studios within RubyPlay’s ecosystem, featuring titles such as Voltage Blitz® Rapid and Voltage Blitz® Vortex. In addition, Codere Online will gain access to further releases from across RubyPlay’s extended studio network as new titles are rolled out.
This collaboration reinforces RubyPlay’s expansion across the LATAM region, where its content continues to perform strongly with several leading brands. At the core of this growth is RubyPlay’s multi-layered content ecosystem, a model designed to provide operators of all sizes with greater game variety, tailored market relevance and the advantages of a unified distribution network.
The approach enables faster delivery cycles, enhanced portfolio diversity and improved responsiveness to both operator requirements and evolving player preferences.As a NASDAQ-listed operator, Codere Online has established itself as a market leader across its core Spanish-speaking territories, including Mexico.
Through this latest partnership, RubyPlay’s portfolio will reach an even broader audience in the second-largest market in Latin America, supporting Codere Online’s ongoing commitment to delivering a high-quality and engaging online casino experience.
Dima Reiderman, CCO at RubyPlay, said: “Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and extensive customer base make them an ideal partner to bring our content to even more players across the region.
“Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we are able to leverage additional market-focused content to support Codere Online’s evolving strategy in Mexico and throughout LATAM.”
Sarit Adania, Head of Casino Product at Codere Online, added: “RubyPlay’s consistently high-performing titles, powered by its impressive content ecosystem, will become a significant addition to our online casino offering in Mexico.“By integrating content from both RubyPlay and Koala Games, we are seamlessly diversifying our games portfolio while continuing to deliver the engaging, premium experiences our players expect.”
