Monday, March 2 2026

Digitain and AdmiralBet Serbia Announce Strategic Multi-Vector Collaboration

Digitain and AdmiralBet Serbia have announced a strategic multi-vector collaboration, integrating multiple key business areas under a single operational framework as part of a large-scale agreement.

Digitain, a leading provider of sportsbook and iGaming solutions, has announced a strategic collaboration with AdmiralBet Serbia, marking a significant multi-vector partnership within the regulated Serbian market.This large-scale agreement brings together several core verticals and brands under one unified strategic framework. As part of the collaboration, AdmiralBet Serbia will integrate a comprehensive suite of solutions, including Digitain’s sportsbook, live casino content from Imagine Live, fast and crash games from Galaxsys, and the aggregation platform from Relum.

All brands and products will operate within a unified structure, forming a scalable and diversified ecosystem designed to support sustained growth, operational efficiency, and long-term product expansion across regulated markets.The collaboration reflects both companies’ shared vision of delivering robust, technology-driven solutions tailored to regulated environments. It also reinforces AdmiralBet Serbia’s commitment to strengthening its market position through advanced, flexible and future-ready capabilities.

Ani Mkrtchyan, Chief Sales Officer at Digitain, stated that the partnership highlights the value of well-structured multi-vector agreements in building long-term success. Bringing multiple core capabilities together within a single framework enables operators to scale efficiently while maintaining the flexibility required in highly regulated and competitive markets.

Stefan Lijeskić, Director of Online Gaming at AdmiralBet Serbia, added that partnering with Digitain represents a significant step in the evolution of the company’s portfolio. The multi-vector structure of the agreement allows the operator to advance several operational areas simultaneously while ensuring stability and scalability for the future.

This strategic collaboration further strengthens Digitain’s growing footprint across regulated European markets and demonstrates its ability to deliver scalable, multi-layered solutions tailored to partner needs.

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