OpenBet, a leading global provider of betting and gaming technology, content and services, has strengthened its Trading System by integrating the official Formula 1 betting data and odds feed from ALT Sports Data for the Formula 1.
Ahead of the 2026 F1 season opener in Australia next month, OpenBet’s Trading System now provides operators worldwide with a seamless route to official, in-depth and innovative F1 betting markets powered by ALT Sports Data, F1’s Official Betting Data supplier, alongside a broad portfolio of additional betting content.
The enhanced solution enables Trading System customers to expand far beyond traditional race winner markets. Coverage now extends across practice and qualifying sessions, pre-race outrights with cash out functionality, and a wide range of in-play and context-aware micro markets.
These include fastest lap windows, pit stop micro markets, total overtakes and retirements within defined lap ranges, effectively bringing the “race within a race” to life. Powered by ultra-fast telemetry data direct from the pit wall, the offering allows operators to drive deeper engagement and increased betting volume across every stage of a Grand Prix.
The partnership further strengthens the premium content ecosystem available through OpenBet’s Trading System, a multi-vendor orchestration hub for regulated operators worldwide, including multiple WLA members seeking best-in-class data, trading services and scalable market access through a single integration.
OpenBet has integrated a wide range of innovative betting content from leading industry suppliers, including TxODDS, nVenue, Inspired, Highlight Games and Beter, alongside its own market-leading portfolio such as Leap Virtual Games and SportCast’s BetBuilder.
Sam Depoortere, Chief Product Officer at OpenBet, said the company’s Trading System has become one of the industry’s most powerful content aggregation networks, combining best-in-class data and trading capabilities within a single scalable solution. He noted that the addition of ALT Sports Data’s official F1 betting data feed enhances this ecosystem and enables operator partners to deliver a more dynamic and competitive Formula 1 betting experience. By integrating premium real-time F1 data, OpenBet is supporting sharper pricing, broader market coverage and extended in-play engagement, delivering a measurable competitive advantage to its global network.
Joe Dunnigan, CEO at ALT Sports Data, said Formula 1 generates extraordinary volumes of high-frequency data across every lap, sector and pit stop. Through the official feed, the company is building a powerful foundation for innovative betting markets that will elevate the F1 wagering experience. Together with OpenBet and its Trading System network, ALT Sports Data is proud to support operators with access to a deeper and more engaging F1 product that reflects the increasing complexity and excitement of the sport itself.
As part of the launch, OpenBet will host its exclusive virtual webinar, “The Official F1 Betting Data Feed”, on Wednesday 25 February at 3pm GMT, offering further insight into the new integration and its commercial potential.
