Peter & Sons, the independent game studio renowned for its bold and innovative spirit, has announced a new partnership with bet365, one of the world’s leading online gambling operators. This collaboration strengthens the studio’s presence in key regulated markets and marks a significant step in its international expansion.
Peter & Sons’ unique portfolio is now live with bet365 in the Netherlands, Spain, the United Kingdom, and other selected regulated markets. Each release delivers fully localized, compliant experiences, ensuring players enjoy safe and high-quality entertainment. This initial phase is just the beginning of a strategy focused on regulated growth and long-term strategic partnerships.
Founded in 2019 with the mission to break away from the “boring,” Peter & Sons has gained recognition for its daring art direction, immersive storytelling, and innovative mechanics. By combining world-class artistry, advanced mathematics, and refined sound design, the studio continues to create titles that stand out in even the most competitive markets.
bet365 is globally recognized for its technology-driven platform, strict regulatory compliance, and premium player experience. Serving millions of customers across regulated territories, the operator partners with leading suppliers to deliver innovative and engaging content.
The collaboration will expand in the coming months, with new launches planned for Italy, Brazil, Ontario, Greece, and Sweden. This phased rollout will allow Peter & Sons’ content to reach an even broader international audience, cementing its reputation as a creative industry leader.
“Partnering with bet365 is a key step in our regulated market strategy. Their reputation for technological excellence and regulatory compliance aligns perfectly with our long-term vision. We are proud to see our games live across several major jurisdictions and look forward to expanding this collaboration further,” said Yann Bautista, Commercial Director and Founder at Peter & Sons.
“We’re thrilled to announce our partnership with Peter & Sons. This collaboration reflects our commitment to providing innovative content that enhances the player experience and delivers immersive, engaging entertainment,” commented Clement Le Scanff, bet365 Head of Gaming Commercial and Operations.
With multiple launches already planned, the partnership highlights Peter & Sons’ continued momentum as it accelerates growth across regulated markets worldwide.
