SIS (Sports Information Services), the leading provider of 24/7 live betting services, has announced the launch of two new daily 49’s draws, Brunchtime and Drivetime, further expanding the global reach of one of the industry’s most recognisable fixed-odds numbers products.
The new draws are now live with SIS partners across both retail and digital channels, giving players worldwide twice as many daily opportunities to engage with the fast-paced, fixed-odds offering.
The global rollout follows a successful initial launch with Betway in South Africa, where the enhanced draw schedule delivered notable growth in player engagement. Brunchtime and Drivetime will take place at 11:49 a.m. and 4:49 p.m., complementing the existing Lunchtime (12:49 p.m.) and Teatime (5:49 p.m.) draws (all times UK).
Broadcast live from SIS’s UK studios, all 49’s draws are produced as a fully managed end-to-end solution, ensuring the highest standards of presentation, integrity and reliability. The 49’s presenters remain central to the product’s appeal, actively engaging audiences through live broadcasts and social media, and driving strong global community interaction.
With more than 330,000 live draws delivered annually, the SIS numbers portfolio — which also includes 39’s and Fast 15’s — continues to perform strongly worldwide, appealing to players seeking low-stake, quick-win betting formats.
Jess Mills, Head of 49’s at SIS, commented:
“Our aim has always been to evolve 49’s in ways that complement both operator needs and player preferences.
“Brunchtime and Drivetime build on what makes the brand so relatable and engaging — draws that naturally fit into players’ daily routines, supported by personable presenters and strong social media interaction. This expansion enhances a product with proven, long-lasting appeal, giving audiences worldwide even more accessible and engaging touchpoints throughout the day.”
