Digitain welcomed football legends Luís Figo and Alessandro Del Piero to its ICE 2026 stand, creating an unforgettable experience for visitors and industry media.
Digitain brought together sport, technology, and innovation at ICE Barcelona by welcoming football icons Luís Figo and Alessandro Del Piero to its dynamic and forward-thinking exhibition stand.
As part of Digitain’s long-standing ICE tradition, the company once again invited legendary football figures to join its brand ambassador, Luís Figo. This year, Figo was accompanied by fellow icon Alessandro Del Piero. The football legends toured the Digitain Group stands before heading to the main Digitain stand, where they engaged with partners, visitors, and event attendees.
A highlight of the visit was a media Q&A session, during which both legends reflected on career milestones, discussed the role of technology in modern football, and emphasized the importance of events like ICE in driving innovation and collaboration. Luís Figo also shared his experience hosting the Digitain podcast, underscoring the ongoing partnership between the football star and the brand.
The event concluded with an exciting raffle, where six lucky participants each received a signed football shirt, adding to the vibrant atmosphere and fan excitement.
Aregnaz Hakobyan, CMO of the Digitain Group, commented:
“Our relationship with Luís Figo is built on trust, shared values, and a long-term vision. Having him as our brand ambassador for over four years has created a natural connection with our audience — his presence at events like ICE is something visitors truly look forward to. Welcoming both Luís Figo and Alessandro Del Piero to our stand this year created an incredible atmosphere, full of fan energy and excitement around the raffle. It was also important for us to give media partners a space for meaningful conversations. Moments like these go beyond visibility and create memorable experiences that people continue to associate with Digitain long after the event ends.”
Digitain’s stand attracted strong attention throughout the exhibition thanks to its innovative design, interactive demo zones, and hands-on presentations showcasing the latest developments across the company’s expanding portfolio. Once again, Digitain’s presence at ICE Barcelona highlighted its commitment to innovation, strong partnerships, and delivering memorable experiences at one of the industry’s leading global events.
