As Brazil’s regulated betting market enters a more mature phase, operators and affiliates are reassessing how global performance models translate into local behaviour, culture, and compliance requirements.
Introduced during the second year of SBC Summit Rio, the Affiliate Leaders Summit has emerged as a direct response to this shift, establishing itself as a key meeting point for Brazil’s gambling ecosystem. Returning from 3–5 March 2026, the summit will once again bring together a high-impact audience of more than 6,000 operators and 2,500 affiliates, supported by a dedicated conference programme and exhibition floor focused on acquisition strategies, partnership models, and compliant growth in Brazil.
The most recent edition welcomed all but four licensed operators active in Brazil, with operator participation increasing by 59%. Even more notably, affiliate attendance surged by 224%, reinforcing both the summit’s strong local foundations and the growing importance of affiliation as one of Brazil’s defining growth channels.
Commenting on the event, Rasmus Sojmark, Founder and CEO of SBC, said:
“Brazil’s affiliate market is moving quickly from experimentation to maturity. What matters now is not speed, but alignment between commercial ambition, compliance, and local consumer behaviour. The Affiliate Leaders Summit creates the space for those conversations, grounded in how the market actually operates.”
The Affiliate Leaders Summit show floor will connect affiliates, operators, networks, media groups, technology providers, and compliance specialists in a setting designed for high-level commercial discussion. With 25% of attendees holding senior decision-making roles, the focus will remain firmly on productive conversations around partnerships, acquisition, and compliance in Brazil. Companies already confirmed include Betwinner, Blaze, Clickadu, Jumio, My Affiliates, and Sofascore.
Attendees will also benefit from dedicated networking lounges, an event app enabling meetings to be scheduled in advance, and a Food Festival located directly on the show floor, ensuring continuous engagement throughout the event.
From an educational perspective, the conference programme will address the commercial and regulatory forces reshaping Brazil’s affiliate market. Sessions will explore how affiliate agreements are structured locally, how commercial terms are negotiated in practice, and why cultural nuance and communication play a decisive role in building sustainable, long-term partnerships.
Attention will then turn to how performance strategies are adapting to regulatory pressure and technological change. Panels will examine the impact of AI-driven search on discovery and traffic acquisition, how affiliates are recalibrating SEO and paid media strategies, and what a sustainable acquisition mix looks like as advertising standards tighten. Influencer-led partnerships will also be explored, with discussions centred on responsible collaboration between operators and creators within Brazil’s evolving marketing framework.
Insights across these sessions will be shaped by voices from Brazil’s wider betting and performance marketing ecosystem. Confirmed speakers include Guga Júnior (Influencer and Co-Founder, Click Hunters), Bruno Latorraca (Affiliate Manager Brazil, Betsson Group), Jenny Lu (Head of Growth, Pixiu Gaming), Filippo Anzalone (Head of Sales, Odds Scanner), Santiago Indart (Head of Affiliates, BETMGM), and Evan Meyer (Co-Founder and Managing Partner, Astralis Capital).
In addition to the affiliate-focused programme, the Affiliate Leaders Summit will host a dedicated Marketing track on Thursday, 5 March, reflecting the close relationship between affiliation and marketing in Brazil’s regulated market.
This track will bring together senior marketing, compliance, and platform leaders to unpack how Brazil’s advertising rules are being interpreted and applied in practice, including insights from the National Council for Advertising Self-Regulation (CONAR) and Meta representatives. Sessions will explore what successful advertising looks like in Brazil today, how brands are navigating stricter sports sponsorship and marketing regulations, and how operators, affiliates, and platforms can build compliant campaigns without sacrificing performance or creativity.
Confirmed speakers include Juliana Albuquerque (Vice President, CONAR), André Megale (Director of Integrity and Governance, SIGA), Ana Paula Castello Branco (CMO, BetMGM Brazil), Sandro Cachiello (Head of RMG, Meta), Marco Elias (Compliance Marketing and Responsible Gaming, Flutter Brazil), and Ricardo Peixoto (Country Manager Brazil, Sofascore), with further industry leaders to be announced.
SBC Summit Rio 2026 marks the third edition of SBC’s flagship event in Rio de Janeiro and is set to welcome 15,000 attendees. Launched in 2024 and quickly outgrowing its original venue, the summit will once again take place at Riocentro, one of South America’s largest convention centres.
