The company will showcase major platform upgrades focused on operational control, player experience and profitability.
Barcelona, 8 January 2026 – Novusbet, a full-service sports betting provider, has confirmed its participation in ICE Barcelona 2026, taking place from 19 to 21 January at Fira Barcelona – Gran Via, one of the most influential global gaming industry events.
At the show, Novusbet will unveil a series of key enhancements to its Sportsbook and PAM platforms, marking the next stage in the evolution of its technology. Visitors are invited to discover these innovations at Stand 4D25, where the company will demonstrate how its solutions deliver greater operational control, an enhanced player experience and improved profitability.
A next-generation platform
At ICE Barcelona 2026, Novusbet will spotlight its brand-new next-generation Sportsbook engine, designed for speed, scalability and stability. The upgraded architecture enables faster bet placement and settlement, improved performance during peak traffic and greater reliability for live betting, offering operators a future-ready foundation for high-volume markets.
The platform is further strengthened by an advanced 24/7 risk management framework, fully integrated with the new engine, providing real-time exposure monitoring, faster alerts and a combination of automated and manual controls to respond instantly to risky betting behaviour.
Deeper markets and higher engagement
Powered by enhanced proprietary algorithms, Novusbet has significantly expanded its market depth, supporting a wider range of odds and betting outcomes. This allows trading teams to fine-tune prices, margins and limits with full flexibility, delivering a competitive and differentiated betting offer.
Player engagement is also taken to the next level through an integrated gamification system, featuring player levels, missions, challenges and reward mechanics that can be fully configured from the back office without any development work.
Omnichannel, mobile and visual control
Novusbet’s omnichannel solution ensures a unified experience across desktop, mobile and retail, with a single player account syncing balances, limits, bonuses and gamification progress. The company continues to prioritise its mobile offering, delivering an intuitive interface, optimised performance and a lightweight version designed for regions with limited connectivity.
In addition, Novusbet will showcase Novus Core, its new modular visual CMS, enabling operators to build and customise pages, banners and layouts in real time using a drag-and-drop interface, allowing rapid adaptation to local market needs and campaigns.
Global expansion and integrated ecosystem
Novusbet continues to expand globally with certified, regulation-ready solutions across multiple jurisdictions, including new market entries such as Peru, offering fully compliant Sportsbook, PAM and aggregation services tailored to local requirements.
As a key pillar of the Softquo Holding ecosystem, Novusbet will share the ICE Barcelona show floor with its sister companies GoldenRace, Spinmatic and Xpress Tech, reinforcing its position as a comprehensive provider across sportsbook, virtual sports and casino verticals.
Industry professionals are invited to meet the Novusbet team at Stand 4D25 and explore how its advanced platform can drive operational efficiency and sustainable business growth.
