SIS (Sports Information Services), the leading multi-content provider of 24/7 live betting services, has launched its premium live racing and Competitive Gaming offering with Midnite, delivering round-the-clock live events to the UK operator’s rapidly growing customer base.
The dual launch follows the successful integration of 24/7 live racing and event-based esports content into Midnite’s modern, technology-driven sportsbook platform, which delivers a next-generation betting experience across sports, esports, and slots.
As a result, the Midnite platform now benefits from more than 60,000 additional annual horse and greyhound racing events, sourced from over 170 racecourses and tracks across six continents, significantly strengthening its always-on content proposition.
Midnite also gains access to Competitive Gaming’s full portfolio of over 225,000 H2H Global Gaming League™ matches in eSoccer and eBasketball. These products have proven to add up to 10% in incremental value to soccer and basketball verticals on sportsbook platforms.
Competitive Gaming remains at the forefront of high-integrity esports content, having become the first esports betting product to receive the Esports Integrity Commission’s (ESIC) Gold Standard.
This launch further cements SIS’s position as a premium provider of high-quality, value-adding content for operators in regulated markets worldwide.
Matt Smith, Customer Growth Manager at SIS, said:
“We are proud to bring our 24/7 live racing and Competitive Gaming content to Midnite, a brand that aligns with our commitment to innovation and quality. This integration is a strong example of how our high-margin, always-on portfolio can support the growth of ambitious operators while enhancing the overall user experience.”
Zach Amin, Vice President of Sportsbook at Midnite, added:
“SIS live racing and the H2H Global Gaming League™ are an ideal fit for our platform and our players. We are focused on building a top-tier sportsbook, and the ability to deliver engaging, round-the-clock betting opportunities plays a key role in achieving that goal.”
