Saudi Arabia, Greece and the Philippines emerged as the standout rising markets in iGaming during 2025, according to a comprehensive analysis of the global industry conducted by market intelligence ecosystem Blask.
Despite their differing regulatory frameworks and market maturity, the three jurisdictions recorded the strongest gains on the Blask Index, a proprietary real-time tracker that measures shifts in player attention and search volumes across more than 100 global markets.
Saudi Arabia was the most improved market of 2025, climbing nine places to reach 20th position, driven by a sharp increase in iGaming-related interest across the Middle East.
The Philippines rose four places to 12th, following the introduction of a new iGaming licensing framework by regulator PAGCOR, a move that strengthened market confidence and accelerated sector activity.
Greece also climbed four positions to 17th, supported by strong growth from leading operators, including OPAP, which helped reinforce the country’s position within the European iGaming landscape.
Meanwhile, the top five markets remained unchanged from 2024, with the United Kingdom once again leading the global ranking.
Commenting on the findings, Max Tesla, CEO and co-founder of Blask, said:
“The global iGaming landscape is shifting faster than ever, with momentum often building in places many would not expect. That is why having a real-time, data-led understanding of player attention and market signals is now essential. Operators that can spot emerging trends early and understand what is actually driving interest on the ground are far better positioned to navigate uncertainty and capture new growth opportunities as they appear.”
The full report, including an overview of iGaming’s top 20 brands for 2025, can be accessed here:
https://blask.com/blog/who-led-igaming-in-2025/
