Odds88, the sports data aggregation platform, has announced a new partnership with sportsbook technology provider Betinovio. With this collaboration, Betinovio will significantly expand its coverage by incorporating reliable and highly detailed odds data.
As part of the agreement, Odds88 will deliver its modular data services, one of the company’s strongest assets. This allows Betinovio’s operator partners to access fully customisable feeds, betting content that covers more than one hundred and ten sports and around four thousand daily events, along with the well-known BetRank risk management tools.
Odds88 also added its new 50/50 betting product, a format designed to appeal to both casual users and experienced bettors. It is easy to understand and adds a new layer of interaction for sports fans who want something more dynamic.
The platform is powered by data and supported by AI algorithms that analyse player behaviour. This makes it possible to adapt odds, promotions and recommendations to each user’s preferences. Through this partnership, Odds88 strengthens its role as a trusted and comprehensive source of sports information that helps operators create more optimised and competitive sportsbooks.
Mike Forslund, Head of Sales and Business Development at Odds88, said they are truly excited about what they will build together with Betinovio. He explained that combining Betinovio’s sportsbook technology with Odds88’s data offering creates a proposition that can reshape the betting experience. He also noted that Betinovio’s partners can now elevate their products and give players the chance to shape their own event narratives.
Marinos Eliazed, Chief Executive Officer at Betinovio, commented that integrating Odds88’s data is a way to future-proof their technology. He said that players expect a platform that adapts to what they need and that Odds88’s feeds open up a wide range of possibilities for customisation. He added that they are looking forward to everything they will be able to achieve together.
