7777 gaming is continuing to grow across Africa, and now it has announced a pretty big partnership with Betano Nigeria, the brand Kaizen Gaming operates in the country. Kaizen, by the way, is one of those companies that has been expanding really fast in the online gaming world, so this collaboration definitely caught some attention.
With this agreement, Betano Nigeria will add more than 200 games from 7777 gaming. There’s a bit of everything in the mix: well-known slots, instant win games, and of course, the crash games that have become a huge trend in several African markets.
A catalogue created with local players in mind
Soon, Betano Nigeria users will be able to try some of the most popular titles, like Mayan Gold, Lion Multi Roar and the highly requested crash game Don’t Crash. Newer releases such as Cheetah Chase and Cash Transporter will also be available as part of the latest additions the company wants to boost this year.
The idea is pretty straightforward: combine games that already perform well with fresh content that keeps different types of players engaged.
What both companies said
For 7777 gaming, Africa is more than just an emerging market. The company’s CCO, Elena Shaterova, explained it in a simple and honest way: “Africa is a growth engine for us. This is where we’re building the next chapter of online entertainment.”
She also mentioned that African players are asking for more dynamic and bold experiences, so teaming up with a strong operator like Betano Nigeria allows them to reach a much bigger audience. “Betano is a key brand within Kaizen Gaming, and that helps us bring our games to millions of people,” she added.
Kaizen Gaming, which operates in 19 countries, is known for mixing advanced tech with a solid understanding of each local market — something that has helped them grow quickly.
From Betano’s side, Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming, said their main focus is to offer platforms that are easy to use, stable and genuinely fun. About the 7777 gaming catalogue, he commented: “They have a strong track record in Africa. Adding their content strengthens our offering and helps us keep players active and interested.”
A win-win partnership
This alliance expands 7777 gaming’s presence in Africa through a well-established operator. And for Betano, it brings fresh, diverse and reliable content that helps them stay competitive in a market that keeps moving fast.
