Entain, one of the world’s largest sports betting and gaming groups, has announced a landmark partnership with Pragmatic Play, a leading content provider, to bring the hugely popular Big Bass slot series to Ladbrokes and Coral retail locations throughout the United Kingdom.
Under the terms of the agreement, Entain’s UK retail division will receive exclusive bookmaker rights to Big Bass Bonanza, Big Bass Splash, Big Bass Hold & Spinner, and additional titles from the iconic Big Bass franchise. These games will be available across more than 2,700 Ladbrokes and Coral shops nationwide.
The Big Bass series—celebrated for its vibrant visuals, dynamic gameplay, and loyal fan base—is already a major success online for Entain. All titles consistently rank among the top 20 games for both brands. Big Bass Splash, in particular, has remained a standout performer since its 2022 debut, becoming Entain’s top-performing online slot of the year in the UK.
This marks the first time the series will be available to a major betting and gaming operator for its retail estate. The move underscores Entain’s commitment to omnichannel innovation and delivering best-in-class content across both retail and digital channels.
“We’re proud to bring Pragmatic Play’s iconic Big Bass series to our high-street customers,” said Adam Goodall, Head of UK Slots and Table Games at Entain. “These games have built a long-standing and loyal following online, and now we’re pleased to offer them in person through our cutting-edge in-shop gaming machines.”
The launch aligns with growing demand among UK players for seamless omnichannel experiences, and supports Entain’s strategy to deepen partnerships with tier-one suppliers to deliver innovative, localised entertainment.
“We’re delighted to strengthen our relationship with Entain and bring our Big Bass titles to Ladbrokes and Coral shops across the UK,” said Irina Cornides, Chief Operating Officer at Pragmatic Play. “This retail rollout highlights the enduring appeal of the Big Bass brand and our ability to deliver engaging experiences across multiple channels.”
Since its debut in 2020, the Big Bass series has become one of the most recognisable brands in the slots market, attracting millions of players worldwide. Its retail launch will be supported by in-shop promotions and dedicated marketing campaigns across both Ladbrokes and Coral.
