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The year 2025 marked a defining moment for Pragmatic Play. Not only did the company reinforce its position as a global leader in digital entertainment, but it also elevated its value proposition by focusing on experiences that truly resonate with players. Driven by innovation, cultural adaptation, and an increasingly solid presence in strategic regions—especially across Latin America—Pragmatic Play reaffirmed its status as the “all-time favorite,” delivering products designed to surprise, engage, and enhance every moment of play.
A Year of Strategic Achievements
Pragmatic Play describes 2025 as a period of outstanding growth. The company expanded its regional footprint and strengthened each of its verticals with key milestones. Notable highlights include major launches such as Money Time and Sweet Rush Bonanza, the continued evolution of its live casino offering through Smart Studio technology, and the renewed momentum of Pragmatic Play Sports.
This blend of technological innovation, global vision, and genuine closeness to Latin American markets allowed the brand to reinforce its leadership in an industry that is evolving at full speed.
International Events: A Space to Connect and Listen to the Market
Pragmatic Play’s presence at top global trade shows and industry events remained a cornerstone of its strategy. Every gathering provided an opportunity to strengthen partnerships, showcase the evolution of its portfolio, and gain first-hand insights into operator needs.
For the company, participating in these events goes beyond visibility; it is a commitment to meaningful engagement and open dialogue. In Latin America—where human connection is essential—this approach has played a decisive role in strengthening both regional presence and global influence.
Pragmatic Play Sports: A Standout Expansion
Víctor Arias, VP of Pragmatic Play LatAm & Gareth Crook, VP Sports
One of the year’s most significant announcements was the certification of Pragmatic Play Sports in Brazil. This accreditation allows operators in the country to integrate a premium sportsbook with an extensive range of pre-match and live markets, player props, bet builders, and features designed specifically for Brazilian bettors.
In addition, operators now benefit from managed services covering sports trading, risk management, and 24/7 support. With this certification, the company strengthens its commitment to delivering a comprehensive sports solution—further boosting its multi-product strategy and expanding its reach across Latin America.
Understanding New Audiences: Innovation with Cultural Purpose
The evolution of digital consumption habits, especially among younger audiences, has motivated Pragmatic Play to amplify its creative efforts. For the company, innovation is not only about building technology—it is about understanding the culture and identity of every market.
This is why Pragmatic Play continues to adapt its gaming experiences to today’s preferences: from agile crash games to interactive live-casino formats and slot mechanics designed for modern players. Visual language, storytelling, and cultural authenticity remain essential to connecting with audiences that value relevant, personalized experiences.
Releases That Set the Pace for Digital Entertainment
Among its standout 2025 product milestones is Money Time, launched in September—a dynamic live game show offering win potential of up to 40,000x and an immersive studio environment. Another major highlight is Sweet Rush Bonanza, a slot that merges two of the brand’s most popular universes into an action-packed experience full of multipliers and special features.
Smart Studio continues to gain traction as a solution that allows operators to fully customize their live casino environments, strengthening brand identity while maintaining world-class technical quality. Meanwhile, Pragmatic Play’s iconic slot franchises continue to expand with monthly releases that blend creativity, performance, and a strong focus on the Latin American audience.
Latin America as a Strategic Priority
This year, Pragmatic Play significantly reinforced its presence in key countries such as Brazil, Colombia, Peru, and Mexico. One of the most notable achievements is the opening of its new live-casino studio in Bogotá—a modern facility with more than 100 tables, native-speaking dealers, and over 1,500 jobs created.
Combined with the certification of Pragmatic Play Sports in Brazil, the company continues to pursue its vision of delivering localized, reliable, and culturally resonant products for players across the region.
The Future of iGaming in the Region: Challenges and Opportunities
From the company’s perspective, iGaming in Latin America is undergoing a very positive maturation process. More regulated markets, increasingly professional operators, and informed players are enabling responsible growth. The challenges revolve around maintaining the pace of innovation and strengthening trust throughout the ecosystem—while cultural diversity remains one of the region’s strongest drivers of opportunity.
Looking Ahead to 2026: More Innovation, More Integration, More Growth
For 2026, Pragmatic Play aims to continue enhancing its multi-product offering. Its objectives include driving innovation across all verticals, expanding Live Casino and Pragmatic Play Sports into new markets, and developing tools that foster stronger player engagement.
This year confirmed Pragmatic Play’s ability to evolve without losing its essence: delivering high-quality entertainment that connects with global audiences. Its sustained growth in Latin America, the expansion of its portfolio, and its commitment to increasingly immersive solutions position the company as a strategic ally for operators and as one of the pillars of the global iGaming landscape.
