An industry-first solution designed to increase operator GGR by up to 14.7% and reduce player churn by 10%.
EvenBet Gaming, a leading developer of online gaming software, has launched Spins Poker, a revolutionary solution and the first commercially available product of its kind on the market. Designed to instantly boost gross gaming revenue (GGR) and player engagement, this innovative format is aimed at bookmakers and casinos worldwide.
The Spin & Go product combines the most popular elements of both the slot and poker verticals, created to overcome the challenges that have traditionally limited sportsbook growth. These include a lack of betting activity between live events, the substantial liquidity required to launch a poker room, and complex regulatory approval processes related to traditional casino offerings.
Independent research from the French poker market — where the Spins format accounted for 94% of the €349.5 million Sit & Go GGR in 2024 — highlights the strong potential of Spins Poker to increase operator GGR by up to €50 million annually and reduce player churn by 10%, helping offset revenue declines during off-peak sports betting periods.
The data also shows that up to 29% of sports bettors engage with poker, and EvenBet’s new product caters to these preferences with hyper-turbo game sessions lasting 5–7 minutes and random win multipliers of up to 1,000x.
Online casinos are set to benefit from higher engagement rates — typically stronger in player-to-player games than in player-versus-casino formats — as well as from an additional acquisition channel in an increasingly competitive market. For EvenBet clients, acquiring a poker player is between three and six times more cost-effective than acquiring a casino player, depending on the market.
Built for cross-vertical appeal and optimized for mobile users, Spins Poker enhances engagement among target audiences while mitigating the impact of seasonal betting patterns and player churn. Its integrated analytics tool allows operators to monitor key performance indicators, including session volume, engagement levels, and revenue growth.
This launch underscores EvenBet Gaming’s commitment to addressing industry challenges and equipping operators with a diversified suite of products that strengthen their offerings and unlock value from previously untapped audience segments.
Dmitry Starostenkov, CEO of EvenBet Gaming, commented:
“Bookmakers worldwide face real uncertainty due to sports betting seasonality, and launching poker rooms or casino content is not always feasible because of liquidity and infrastructure constraints.
For casinos, the biggest challenge lies in intense competition, which leads to rising CPA and shrinking profit margins caused by the churn of high-cost players.
Spins Poker was designed specifically to address these challenges. With an efficient two-week integration process and a proven game format, this tool has the potential to significantly boost GGR, ensuring sustained engagement and increased customer lifetime value.”
EvenBet Gaming officially unveiled Spins Poker at SiGMA Central Europe 2025 in Rome.
To learn more about the product during the event, visitors are invited to meet the EvenBet team at Stand 4065.
