Pragmatic Play, a leading content supplier to the iGaming industry, has enhanced its sportsbook offering with a major update to its cricket product, adding new markets, advanced functionality, and a richer experience for both operators and players.
The upgraded solution now features 10,000 live matches per year, with more than 200 in-play and pre-match betting markets across over 150 competitions.
Among the enhancements are improved scoreboard functionality, official data integration, and access to video streaming, delivering deeper coverage and a truly premium sports betting experience.
These new features are designed to boost user engagement through detailed market coverage and real-time insights powered by official data sources, ensuring a high-quality and dynamic experience for cricket fans worldwide.
Gareth Crook, SVP of Sports at Pragmatic Play, said:
“Cricket is one of the most watched sports on television and a cornerstone of many global operators’ in-play offerings. Its live, dynamic nature makes it a dominant vertical, and our upgraded product ensures operators can meet that demand with the depth and reliability they require.
This release reflects our commitment to continuously improving our sportsbook by delivering content-rich and engaging coverage that meets operator needs. With cricket at the heart of many betting portfolios, Pragmatic Play Sports is proud to provide a product that raises the bar for the player experience worldwide.”
