BetConstruct has been recognized at the SiGMA Central Europe Awards 2025, receiving the Best Sportsbook Solution of the Year award. This distinction highlights the company’s ongoing commitment to enhancing the retail betting experience and delivering solutions that create tangible business value for operators.
The recognition is driven by the success of Loya: The Ultimate Loyalty Solution for Retail Betting, integrated into BetConstruct’s Land-Based Solution. Loya addresses a long-standing challenge in retail operations — how to build lasting player engagement while maintaining a seamless and efficient in-shop experience.
Loya is the industry’s first platform that enables operators to create reward programs without complex player registration, introducing the concept of Anonymous Loyalty for retail betting. This approach preserves the familiar walk-in experience while empowering operators to encourage repeat visits and build consistent customer relationships with ease.
From the player’s perspective, the Loya mobile app provides a clear, personalized experience. Players can track their points, view their status, and work toward rewards that reflect their level of engagement. Points can be earned through betting activity or operator-led campaigns, while the integrated Loya Shop allows them to redeem rewards for merchandise or betting-related benefits, promoting continuous participation and player retention.
At the operational level, the centralized Loya back office serves as the system’s command center. Operators can design loyalty structures aligned with business goals, create custom program tiers, and define how rewards are earned and distributed. They can also launch targeted campaigns to boost activity around selected sports, key events, or strategic markets. The analytics dashboard offers valuable insights into player behavior, supporting data-driven decision-making and long-term strategic planning.
This award reflects the successful collaboration between BetConstruct’s teams and partners, resulting in the creation and implementation of Loya — a solution that strengthens the foundation of BetConstruct’s retail betting portfolio and demonstrates the company’s dedication to practical, sustainable innovation that drives business growth.
