The partnership enhances content coverage, uptime, pricing intelligence, and user retention.
DATA.BET, a leading sportsbook solutions provider, has announced a content partnership with Entain NCE to boost the esports betting offering of its brands Optibet and Klondaika across the Baltics and Nordic regions, with Estonia serving as a key rollout market.
Through this collaboration, Entain and its portfolio of brands will gain access to DATA.BET’s premium esports betting coverage. The package includes a comprehensive Odds Feed, Risk Management, Bet Builder, and a suite of interactive engagement widgets, such as:
- Pitch Tracker, an interactive 2D map;
- Scoreboards, providing visual player statistics;
- Live Video Streaming;
- Statistical Widgets, with team history and match data;
- and the Multi Widget, which unifies all tools in a single interface.
The partnership aims to help Entain brands and their customers increase profitability in esports by combining precise risk management with engagement tools designed to boost betting activity and margins.
Through this deal, Entain customers will gain access to over 30 esports disciplines and 10,000 monthly events, all delivered with ultra-low latency, covering top titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends, and more. A phased rollout of additional disciplines and features is planned to meet Entain’s growing demand.
Otto Bonning, Head of Sales at DATA.BET, stated:
“This partnership sets a new benchmark for product excellence. Our role is to empower that vision with a rich, risk-optimized esports layer that ensures consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap for expansion, with more Entain brands set to join the rollout soon.”
Hendrik Ahuna, Director of Sportsbook at Entain NCE, added:
“We are delighted to partner with DATA.BET, a recognized leader in the esports industry that shares our passion and commitment to this fast-growing sector. DATA.BET’s deep understanding of the esports ecosystem and its influence among modern audiences make this collaboration an ideal fit. Together, we aim to elevate esports and deliver the best possible experience and entertainment to fans across the Baltic and Nordic regions.”
