Altenar has expanded its strong collaboration with Nordplay Group to support the launch of the Onerush brand in Sweden, powered by Altenar’s award-winning sportsbook technology.
Nordplay Group’s legal entity, Buccone Trading Limited, recently obtained a license to operate in Sweden and has quickly gone live with Onerush, using Altenar’s sportsbook module. Through Altenar’s fully managed sportsbook solution — which includes a wide range of customizable features, 24/7 customer support, and advanced reporting tools — the operator is well positioned to succeed from day one in the competitive Swedish market.
This agreement builds upon an already successful partnership, with Frank & Fred and Jubla brands in Sweden having achieved strong results through Altenar’s sportsbook solution.
The partnership further underscores Altenar’s role as a long-term strategic ally, providing the expertise needed to help new market entrants localize their offerings and stay ahead of the competition when reaching new audiences.
Sam Hill, Sales Director at Altenar, said:
“We’re thrilled to launch the Onerush brand, marking another positive step in what has already been a successful partnership with the Nordplay team and their brands.
Our best-in-class sportsbook solution and innovative features will enable Onerush to differentiate its product offering, establish itself as a market leader, and deliver the best possible user experience to its customers.”
Nicolas Lund, COO at Nordplay Group, added:
“In Altenar, we’ve found a trusted and reliable partner that already supports several of our brands. It was therefore a natural decision to bring them on board for our latest launch, Onerush, in Sweden.
We’re excited and optimistic about Onerush’s reception in the Swedish market, and together with Altenar, we’ll continue to challenge the mainstream by delivering a leading product with less friction and more engaging player experiences.”
