Pragmatic Play, a leading content provider to the iGaming industry, has strengthened its footprint and diversified its offering across Latin America with the launch of a new, state-of-the-art Live Casino studio in Colombia.
Developed and operated by ARRISE, a key service provider to the iGaming industry, the cutting-edge studio in Bogotá has been strategically established to meet the growing demand for localized, high-quality Live Casino experiences across Latin America’s regulated markets. Supported by an investment of over $15 million, the facility is set to generate more than 1,500 new jobs in the region.
The new studio will host over 100 tables, delivering a wide selection of Pragmatic Play’s most popular Live Casino titles, including roulette and blackjack, all tailored to local preferences and hosted by native Spanish and Portuguese-speaking dealers. The offering will feature both network and dedicated tables powered by Smart Studio technology, allowing operators even greater flexibility for branding and customization.
These localized products will be further complemented by regional versions of internationally acclaimed titles from Pragmatic Play’s award-winning portfolio, such as Mega Roulette, along with brand-new game shows set to debut in 2026.
Paul Dever, Chief Executive Officer at ARRISE, commented:
“We’re proud to unveil this new studio — a state-of-the-art facility that goes far beyond delivering premium Live Casino content. With localized games, native-speaking dealers, flexible branding options, and full regulatory compliance, it stands as a clear example of our commitment to helping operators provide authentic, player-focused Live Casino experiences throughout Latin America.”
Irina Cornides, Chief Operating Officer at Pragmatic Play, added:
“This new Live Casino studio in Colombia represents a major milestone in our strategy to expand local content across Latin America. We’ve long recognized the immense potential of the region and remain dedicated to delivering premium, localized experiences tailored to each market’s needs. By working closely with our trusted operator partners, we aim not only to support their growth with world-class content but also to strengthen our presence and build meaningful, long-term partnerships across LATAM.”
