Exclusive Content
Digital Gaming Play, the official podcast of Digital Gaming News, has released a new episode of its season “iGaming in Transformation: Technology, Integrity, and New Audiences”, tackling one of the industry’s key topics: innovation in content and media.
This time, the interview was led by Geraldine García, PR & Relations Manager at Digital Gaming News, who spoke with Renzo Escalante, CEO of Play Advisors and Doctor Honoris Causa. With over 18 years of experience in marketing and consulting for iGaming, Escalante shared his insights on how narratives, storytelling, and sincerity in messaging have become strategic pillars for brands in the sector.
“People don’t connect with brands; they connect with feelings. If a brand fails to convey an authentic emotion, it will struggle to build a bond with its audience,” Escalante highlighted during the conversation.
The expert emphasized the importance of adapting platforms and strategies to the expectations of younger audiences, who demand immediacy, innovation, and personalized experiences. He also stressed that content must remain honest and consistent with the product, as sincerity builds trust among players.
Another key point in the interview was the value of specialized media compared to general outlets. According to Escalante, these spaces allow the industry to communicate in its own language, using examples and references that truly add value for professionals and operators.
Finally, the Play Advisors CEO underscored the need for specialization and continuous learning in iGaming, as well as the importance of tailoring content to local contexts to connect authentically with regional audiences.
🎧 The full episode is now available on YouTube and digitalgaming.news.
