Relax Gaming, the renowned iGaming aggregator and provider of award-winning content, has further strengthened its footprint in one of Europe’s most competitive regulated markets through a new partnership with bet365 in Italy.
Through this integration, players on bet365.it can now enjoy Relax Gaming’s complete portfolio of proprietary titles, including hits such as Money Train 3, Book of Power, and Net Gains. The offering is further enriched by a carefully curated selection of third-party games delivered via Relax’s acclaimed aggregation platform.
The collaboration with bet365, one of the most influential global operators, marks a key milestone in Relax Gaming’s growth strategy, bringing together a partner with a strong player base and robust presence in the Italian market.
Kristina Hambardzumyan, Head of Business Development at Relax Gaming, stated:
“Partnering with bet365 in Italy represents a decisive step in our European expansion. Italy is a vital market for us, and joining forces with such a powerful brand provides our content with immediate visibility and credibility among a wide audience. Our portfolio is designed to deliver strong retention and exceptional performance, and we are confident it will bring significant value to their Italian operations.”
A bet365 spokesperson added:
“Relax Gaming has earned a strong reputation for innovation and quality, and we are delighted to add their content to our Italian offering. Expanding our portfolio with proven titles supports our strategy of delivering fresh and engaging entertainment to players across all regulated markets.”
