BetWright has announced an exciting new partnership with Norwich City FC, joining the club as a Principal Partner and the official Men’s Back-of-Shorts sponsor for the 2025/26 season.
Through this agreement, Canaries fans will see the BetWright logo proudly displayed on the back of the men’s first-team shorts throughout the campaign.
The partnership not only gives the Norwich kit a fresh new look but also marks the beginning of a wider collaboration between the Championship club and the East Anglia-based company, recognized as one of the UK’s fastest-growing betting brands.
As part of the deal, BetWright will feature across Norwich City’s official partner ecosystem, with brand and link placement on the club’s partner section, alongside a program of activations and dedicated social media activity to engage supporters throughout the season. The partnership will also include joint initiatives designed to give back to the local East Anglian community, such as the BetWright defibrillator installation campaign across the county.
BetWright’s branding will also appear on advertising boards at Carrow Road, the club’s 27,000-capacity stadium, in all domestic Championship and cup matches this season.
Club Statement
Sam Jeffrey, Norwich City’s commercial director, said:
“We are delighted to welcome BetWright to our outstanding roster of partners. This is a significant deal for the club that sees BetWright join us as a principal partner. We are grateful for their support of Norwich City and the work they wish to do in our community, including the installation of defibrillators around the county as part of their BetWright campaign.”
BetWright’s Vision
David Matthews, CEO of BetWright, said:
*“We’re thrilled to announce this landmark partnership with Norwich City as Principal Partner and Men’s Back-of-Shorts sponsor. Since launching in December 2024, BetWright has rapidly become one of the UK’s fastest-growing betting brands, built on innovation, outstanding service, and the highest standards of safer gambling. This deal is the biggest in our history and represents a major step forward in our ambition to deliver an exciting and responsible new iGaming experience.
As an East Anglia-based business, partnering with Norwich City is especially meaningful. The club is at the heart of our region, and we’re proud to see the BetWright name alongside the Canaries this season. It’s our chance to stand with the community we call home and support the club and its incredible fans the Wright Way.”*
Yarry Troshchey, Chief Marketing Officer at BetWright, added:
“Partnering with Norwich City is a milestone moment for us. Football is at the core of everything we do, and working with a club that has such passionate fans gives us the chance to create something truly special. We have big plans in store for how we can give back to the community with campaigns that make a real impact, celebrating the spirit of Norwich both on and off the pitch.”
This announcement follows BetWright’s recent partnership with Leyton Orient, where in May the company secured stadium naming rights, renaming Brisbane Road as the BetWright Stadium for two seasons.
The UK-licensed online betting and gaming platform also revealed it will be announcing further football sponsorship plans in the coming months.
