Casino Guru, the leading global casino directory, has expanded its collaboration with UK and US-based charity BetBlocker to bring a localized version of its self-exclusion tool to Finland. This partnership enables BetBlocker to roll out its award-winning, free, anonymous, and frictionless blocking software in the country, now also providing support services in Finnish.
Casino Guru’s mission has always been centered around promoting safer and more responsible gambling for both players and industry professionals. This commitment is reflected through initiatives such as the Safety Index, the Global Self-Exclusion Initiative, and the Casino Guru Academy, as well as the recognition of industry achievements in the Casino Guru Awards.
A cornerstone of both Casino Guru and BetBlocker’s missions is to offer responsible gambling support in players’ native languages, as shown by their various localization initiatives worldwide.
Language barriers continue to be a significant challenge for many users. To address this, Casino Guru has consistently worked on translating its casino database and its extensive library of responsible gambling resources into multiple languages—making them freely available to players everywhere, no matter where they are.
According to a Finnish government report on gambling, an estimated 4% of Finland’s population was at moderate risk of gambling-related harm in 2023. Against this backdrop, Casino Guru’s support of BetBlocker’s Finnish localization is expected to positively impact hundreds of thousands of people.
Duncan Garvie, Founder of BetBlocker, emphasized:
“Casino Guru has consistently led the affiliate market in prioritizing safer gambling. Its Global Self-Exclusion initiative has pushed the conversation on harm prevention forward and has provided a practical example of how safer gambling messaging can be integrated into the affiliate business model. We are always happy to work with affiliates, and Casino Guru has made a real difference to thousands of people by helping us deliver the service in Finnish.”
Simon Vincze, Head of Sustainable & Safer Gambling at Casino Guru, added:
“Our partnership was established to promote efforts around cross-jurisdictional self-exclusion. A proper global system is still a long way off, but BetBlocker is doing an excellent job of bringing a free and anonymous blocking solution to those who need it, no matter where they are. Casino Guru is proud to support this initiative, and we expect our collaboration to have a strong impact on responsible gambling in Finland.”
Widely recognized for its commitment to safer gambling, Casino Guru is a 2025 finalist at VIXIO’s Global Regulatory Awards in the category of “Outstanding Contribution to Safer Gambling.” This new collaboration with BetBlocker further reaffirms Casino Guru’s unwavering mission: to make gambling safer for everyone.
