Saturday, September 27 2025

Playson signs deal with Salsa Technology to boost expansion in Brazil

The slots provider strengthens its presence in Brazil’s regulated market through a new aggregation partnership.

Playson, a renowned iGaming industry supplier, has signed a new agreement with Salsa Technology to integrate its licensed portfolio into the aggregator’s network of Brazilian operators.

Through direct integration with the Salsa Gator content aggregation platform, local operators will now gain access to Playson’s most popular titles, including standout releases from its successful Hold and Win collection such as Coin Strike 2, Diamonds Power and Energy Coins.

The agreement reinforces Playson’s strategy for continued growth across Latin America, a region where the company has won over players with immersive, mobile-first gaming experiences. Since entering Brazil earlier this year after receiving approval from the Secretariat of Prizes and Bets (SPA), Playson’s content has quickly captured the attention of local audiences.

Founded in 2012, Salsa Technology is a leading aggregator offering more than 19,000 games from over 110 partner providers through a single integration. By adding Playson’s award-winning games, Salsa’s partners will gain access to fresh content backed by proven mechanics, localized themes, and globally popular game formats.

Cristhian Zito, Head of LatAm Squad at Playson, said:

“Salsa Technology is the perfect partner to further drive our growth in the Brazilian iGaming market.
We’ve been impressed by how much local players have enjoyed our games since we entered the country earlier this year, and through Salsa Gator we’re excited to reach even more players with titles that perfectly match their preferences.”

Eliane Nunes, CGO at Salsa Technology, added:

“Playson combines creativity, technology, and consistency in delivering exceptional games. Its addition to Salsa Gator reinforces our commitment to providing operators with diverse content that carries strong commercial appeal across multiple markets.”

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