Pragmatic Play, a leading content supplier to the iGaming industry, has launched its Smart Studio solution with UK operator Midnite, reinforcing its commitment to delivering tailored live gaming experiences in regulated markets.
With Smart Studio technology, Midnite has customized elements of some of Pragmatic Play’s most popular live casino titles, including Blackjack, Blackjack X, Roulette, and Auto Roulette. This has enabled the operator to create a cohesive and fully branded environment that enhances its player experience.
Smart Studio allows multiple brands to share the same live casino tables, offering a faster and more cost-effective alternative to fully dedicated setups.
Midnite, a UK-licensed sportsbook and casino operator, is redefining the market with its innovative, tech-driven approach. Rapidly growing among a new generation of bettors, this collaboration marks an important step in its strategic expansion into the live casino vertical. It also highlights Pragmatic Play’s operator-first approach, empowering partners like Midnite to stand out with branded content that strengthens player engagement and loyalty.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said:
“At Pragmatic Play, we’re committed to delivering solutions that truly work for our partners. Smart Studio significantly reduces the cost and setup time of creating customized live casino environments, making it the perfect choice for many operators. We’re delighted to support Midnite as they continue to expand their offering and enhance the player experience in the UK.”
Chelsea Pinho, Senior Casino Manager at Midnite, added:
“Midnite has been built to deliver the best possible betting and gaming experience for sports fans, and this partnership with Pragmatic Play represents a major milestone for us. Launching our own fully branded Live Casino suite gives us the tools to connect with players in a way that’s authentic to our brand. The design, quality, and functionality of these games speak for themselves, and we’re excited to bring a new level of immersive entertainment to our players.”
In addition to Smart Studio, Pragmatic Play provides its live casino partners with a wide range of features and services, including promotional tools, 24/7 support, multilingual interfaces, and more.
