Hub88 has introduced its first Pick’Em product, a simple and fast-paced sports betting feature designed to boost engagement among both new and experienced players.
Developed by Hub88 and powered by Odds88, Pick’em88 is built on a 50/50 format, a concept especially popular in the US market. The product allows users to create quick multi-bets by predicting whether a player or team will achieve more or less than a projected outcome – delivering an intuitive gameplay experience with no complex odds or technical jargon.
Pick’Em markets offer a low barrier to entry and high entertainment value, making them ideal for new or casual players, while still providing enough depth for seasoned bettors. The product can be integrated alongside traditional sportsbook markets or operate as a standalone solution, with full customization available to match each operator’s brand identity.
With Pick’em88, Hub88 continues to diversify its product portfolio while aligning with key market trends such as mobile-first design, gamification, and shareable content. Its clear and straightforward outcomes make it a valuable tool for operators looking to attract and retain a broader player base.
Ollie Castleman, Managing Director at Hub88, commented:
“Building Pick’em88 is a strategic step forward for our platform. The format simplifies the sports betting experience without sacrificing entertainment or profitability.
Through Odds88, we are delivering a data-driven format that perfectly matches modern UX trends and player expectations. This launch is a great example of our commitment to innovation and to giving our partners access to flexible, high-conversion content.”
Will Fyler, Managing Director of Odds88, added:
“We’re excited to introduce Pick’em88 to our sportsbook partners. It’s a dynamic new way for players to engage with their favourite sports. This launch represents an important milestone in our mission to provide operators with fresh, engaging formats that keep players coming back.
By teaming up with Hub88, we’ve combined our market-leading sports data and odds expertise with their world-class aggregation platform. Together, we’ve created an innovative Pick’Em experience that delivers variety, excitement, and a new level of interaction for sports fans everywhere.”
