The Global Markets Stage at SBC Summit 2025 will close its program with a strategic deep dive into the North American sports betting and iGaming market, widely regarded as one of the most complex yet commercially significant regions in the industry.
The Global Markets: North America track will take place on Thursday, September 18, at the Feira Internacional de Lisboa (FIL), concluding three days of market-focused content that also covers Latin America & Brazil and Western Europe.
With a combined value of $23.44 billion, the US and Canadian markets are defined by fierce competition, fragmented regulation, and high entry costs. Yet, for those able to innovate and differentiate, the long-term potential remains compelling.
Industry leaders representing operators, regulators, affiliates, and suppliers will gather to discuss the rapid rise of alternative betting formats in the region — including sweepstakes casinos, Daily Fantasy Sports, and peer-to-peer betting. While these models have provided opportunities for new market entrants, they have also drawn increased regulatory scrutiny. The sessions will explore whether these approaches offer genuine long-term viability or are likely to be limited by new rules.
Rasmus Sojmark, Founder and CEO of SBC, said:
“North America may be a maturing market, but it remains one of the most commercially important regions for sports betting and iGaming. With regulatory progress slowing in some key states, new market entrants are turning to alternative betting models to keep momentum and uncover fresh opportunities.
Attendees at our North America track will leave with a clear understanding of which formats are gaining traction, what’s driving their growth, and the regulatory challenges these alternative models must navigate if they are to have a lasting impact in this region.”
The track will kick off with a high-profile panel, “US Leaders Panel: Sweeping the States – The Rise of Alternative Betting,” featuring Jared Beber (CEO, Bet99), Paul Burns (CEO, Canadian Gaming Association), Brett Calapp (Co-Founder, RareMint), Paris Smith (CEO, DefyTheOdds), Dinos Stranomitis (COO, Altenar), and Alexandre Tomic (CEO, Alea). Moderated by Jessica Welman (Editor, SBC Americas), the panel will examine the surge in alternative betting amid a slowdown in US states legalizing online gambling.
Following this, “Sweepstakes Boom – Sustainable Growth or Short-Lived Trend?” will address the rapid rise of sweepstakes and live casinos, asking whether this trend can sustain long-term momentum. Speakers will include Yoel Chapman (CPO, Soft2Bet), Marcello De Crescenzo (Senior Account Executive, Optimove), Brian Goodman (CEO, Golden Matrix Group), Karolina Moscicka (COO, BugsyEmpire), and Dmitry Starostenkov (CEO, EvenBet).
Next, “The Social Side of Betting – Peer-to-Peer, Gamification & Community” will focus on the growing popularity of peer-to-peer wagering. Hebert L Luiz T Crespin Gaban (CMO, Aposta Ganha), Horst Maberly (Head of Gaming Investments, Lance East Office), Monica Rangel (VP Marketing & Strategy, A5 Labs), Marion Ryan (Managing Director, Tombola), and Josh Turk (Chief Strategy Officer North America, Low6) will discuss what’s driving the rise of these community-driven models and the regulatory hurdles they face.
The track will conclude with “Tribal Gaming: Blurred Lines or Commercial Collaboration?”, a discussion on how alternative betting formats are influencing North America’s tribal gaming sector. Tony Amormino (CEO, Apache Nugget Corporation), Robert Davidman (CEO, World Golf Series), Will Griffiths (Founder, Investor & Tribal Partner, Level Media), and Jamie Hummingbird (Chairman, NTGCR – National Tribal Gaming Commissioners & Regulators) will consider whether these formats present new opportunities for growth or challenges for the tribal gaming community.
SBC Summit 2025 Tickets
Tickets for SBC Summit 2025 are now available in three categories: VIP Event Pass, Expo+ Pass, and Expo Only Pass (the latter does not include access to conference panels).
Groups purchasing three or more passes can take advantage of a Group Pass discount, paying €400 per ticket instead of the standard €600 rate. Operators and affiliates may also qualify for a complimentary pass, subject to application and approval within three business days.
