Pragmatic Play, a leading content provider to the iGaming industry, has strengthened its collaboration with Latin American operator Sellatuparley by integrating its innovative Smart Studio solution.
This strategic move enables Sellatuparley to deliver fully customized Live Casino environments, combining bespoke design with Pragmatic Play’s high-quality gaming experiences.
The implementation of Smart Studio builds on the existing partnership between the two companies, enhancing Sellatuparley’s brand presence and elevating its Live Casino portfolio in regulated Latin American markets.
Smart Studio offers flexible branding capabilities and advanced configuration tools, allowing operators to create immersive, localized gameplay tailored to their unique identity. With this integration, Sellatuparley gains greater creative control and a deeper connection with its player base across the region.
This launch represents another milestone in Pragmatic Play’s commitment to supporting operator growth through modular, high-performance solutions in one of its strongest commercial territories.
Victor Arias, VP of LATAM at ARRISE powering Pragmatic Play, said:
“Sellatuparley has been a valued partner of Pragmatic Play for several years, and we are excited to take this collaboration to the next level with the Smart Studio integration. Latin American players value authenticity, and Smart Studio equips Sellatuparley with the tools to deliver Live Casino content that feels uniquely tailored to their customers.”
Freddy Saavedra, CMO at Sellatuparley, added:
“We’re proud to strengthen our partnership with Pragmatic Play by launching our own branded Live Casino studio. This step aligns perfectly with our ambition to provide personalized, top-tier experiences to players in Latin America. Smart Studio is a powerful solution that drives both differentiation and growth.”
Pragmatic Play currently produces up to eight new slot titles per month, while also offering Live Casino, Bingo, Virtual Sports, and more through a single API.
