Totogaming has been honored with the prestigious Gold Award at the MOMMY 2025 Awards, thanks to its inspiring campaign Power Has No Gender. Now in its fourth consecutive year, the initiative continues to challenge stereotypes and promote gender equality in and beyond the world of sports.
Each year, the MOMMY Awards celebrate bold, meaningful, and creative marketing campaigns that make a real impact. In 2025, Totogaming stood out by receiving two awards: one for its powerful ongoing initiative Power Has No Gender and another for its launch campaign in Romania featuring football legend and brand ambassador Luís Figo.
The Power Has No Gender movement was born in 2022 with a clear mission: to highlight the achievements of Armenian female athletes and challenge the outdated notion that sporting success is reserved for men. Since then, it has evolved into a broader movement that celebrates women who are breaking barriers across multiple industries.
“This campaign is more than just a message—it’s a reflection of our values,” said Tereza Tokmajyan, Chief Marketing Officer at Totogaming. “Winning the MOMMY 2025 Gold Award reaffirms that our efforts to promote equality and spotlight true stories of strength and perseverance are resonating far and wide.”
In 2025, the initiative carried the powerful slogan The Mark of Your Power, a reminder that real success is defined not by gender but by the legacy one leaves behind. It championed the idea that everyone has the power to shape their own path and leave a meaningful impact.
Receiving the MOMMY Award for Best Global Campaign 2025 is a testament to the relevance and emotional strength of the message Totogaming continues to share—one of empowerment, inclusion, and progress.
