• Exclusive rights to capture and distribute official data and live video streams from every Serie A, Coppa Italia, and Supercoppa Italiana match.
• Low latency streaming available to sportsbooks outside Italy via Genius Sports’ cutting-edge BetVision platform.
• Serie A joins a world-class portfolio including the Premier League and France’s Ligue 1, cementing Genius Sports as a global leader in live football content for sportsbooks.
• This exclusive deal ensures data security and enhances the value of one of the richest and most prestigious data sets in world football.

Genius Sports Limited (“Genius Sports”) (NYSE: GENI) has entered into an exclusive partnership with Lega Serie A to capture, distribute, and commercialize official data and low latency betting video streams from Italy’s top football competitions through the end of the 2028/29 season.

This landmark agreement grants Genius Sports exclusive rights to every fixture in Serie A, Coppa Italia, and Supercoppa Italiana, delivering the fastest, most accurate, and secure data — along with premium live video — to its global network of sportsbook partners. Genius Sports will also gain access to Lega Serie A’s tracking data for media use, enabling a wide range of editorial content including broadcast enhancements, match reports, news stories, and in-depth analysis.

Together, Genius Sports and Lega Serie A will implement robust anti-piracy and anti-infringement measures to protect and enhance the value of one of football’s most prized data assets, ensuring secure, uninterrupted, and trusted access to official content for sportsbooks around the world.

This exclusive partnership will also help drive the growth of BetVision, the world’s first interactive live betting product. Initially launched with the NFL across major U.S. sportsbooks, BetVision is revolutionizing the in-play betting experience by allowing fans to watch live games, interact with real-time stats overlays, customize viewing modes, and place bets — all within one seamless interface.

Luigi De Siervo, CEO of Lega Serie A, commented:

“Data and technology are transforming the football landscape, becoming more relevant than ever across sports, media, and betting. That’s why we’re proud to enter this landmark agreement with Genius Sports — a company whose visionary technology makes them the ideal exclusive distributor of Lega Serie A’s official data and international streaming rights through the 2028/29 season.

In such a rapidly evolving market, this partnership ensures that only verified and official data is commercialized — protecting fans, preserving integrity, and securing essential revenue for our clubs. It’s a decisive step forward in our fight for legality and a call to legislators to support leagues’ rights and ensure the safety of bettors.”

Mark Locke, CEO of Genius Sports, added:

“We are proud to announce this partnership with Serie A — one of the most prestigious football leagues in the world and the centerpiece of the largest sports betting market in Europe. With Serie A now secured, Genius Sports owns the most valuable rights portfolio in global sports betting — spanning the NFL, Premier League, and top-tier Italian football. We are not riding the momentum; we are driving it. Our technology, scale, and execution are unmatched. We will update our guidance to reflect this strong commercial performance.”