A strategic move aligned with the company’s ambitious plans for its high-integrity esports betting product.
SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has announced the appointment of a new leadership team for its Competitive Gaming division, aiming to build on the product’s established international success.
The new structure sees Peter Camden appointed as Head of Competitive Gaming Product, Stephen Maguire as Head of Competitive Gaming Operations, and Aaron St Pierre as Head of Sports Trading.
With nearly a decade of combined experience at the UK-based provider, the trio has played a pivotal role in expanding the global footprint of the Competitive Gaming vertical across Europe, Asia, Africa, Latin America, and the United States.
SIS’s end-to-end, high-integrity esports betting product offers round-the-clock, short-form betting opportunities across more than 225,000 annual eBasketball and eSoccer events, delivering up to 10% additional value for partner sportsbooks.
These promotions come at a key moment for SIS, as the company continues to enhance its Competitive Gaming portfolio and execute its ambitious geographical expansion plans.
Andy Purkiss, Chief Operating Officer at SIS, stated:
“Peter, Stephen, and Aaron have been instrumental in driving the extensive Competitive Gaming offering across our large network of international operators. We’re delighted to see them step into roles that will enable us to keep growing.
Their leadership, expertise, and passion for the product give us full confidence that we’ll unlock even greater value for our partners, scale our presence in key markets, and continue setting the industry benchmark for integrity-led, data-rich betting content.”
