Collaboration enhances sports betting content and optimizes betting models with official data access
DATA.BET, a leading provider of sportsbook solutions, has announced a new partnership with Odds Reactor to deliver comprehensive sports betting content and strengthen risk management systems. The integration has already been completed, allowing DATA.BET to expand its sports portfolio while enhancing its betting models through official data feeds.
Headquartered in Helsinki, Finland, Odds Reactor is a global B2B odds feed supplier serving betting operators across European markets. Through this collaboration, the company now gains access to over 50 sports disciplines, more than 50,000 monthly events, and 1,000+ betting markets via DATA.BET’s diverse sports offering. All data is backed by official sources, with sub-one-second bet delay and 93% market uptime, ensuring reliable performance for end users. The plug-and-play API integration was completed within three months, requiring minimal technical resources.
DATA.BET’s coverage spans major leagues in football, basketball, and tennis, along with niche competitions, offering the content variety today’s operators demand. With the recent launch of Bet Builder functionality for football and hockey, Odds Reactor becomes one of the first partners to implement this advanced feature, enabling operators to offer customized bet combinations including Player Props and other tailored selections.
“This partnership with Odds Reactor represents a successful deployment of our core sports offering,” said Otto Bonning, Head of Sales at DATA.BET. “The solid technical foundation of our sportsbook solution enabled a fast and seamless integration. It proves how our modern infrastructure accelerates growth for both established brands and emerging platforms in a market where speed-to-market is critical.”
Samuel Ahonen, Operations Manager at Odds Reactor, added:
“With future developments aimed at expanding sports coverage and strengthening technological capabilities, this partnership brings together the strengths of both companies to meet the demands of a fast-paced and highly competitive betting market.”
