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During the prestigious poker tournament held as part of BIS SiGMA Americas, Ekaterina Giganova, Marketing Director at EvenBet Gaming, shared her insights exclusively with Digital Gaming News on the role poker plays in the iGaming industry, the current state of the Brazilian market, and the innovative solutions her company is developing to adapt to regulatory challenges.
For EvenBet Gaming, poker is more than just a product—it’s a passion lived both inside and outside the company. Giganova emphasized that her team not only develops poker games but actively plays them. This genuine connection with the product was one of the key reasons they decided to sponsor the SiGMA Poker Tour, an experience she described as “full of excitement and a great opportunity to connect with professional players and enthusiasts from around the world.”
Regarding the Brazilian context, Giganova acknowledged that poker faces a complex landscape due to the lack of full regulation. While casino games and sports betting already have a legal framework, real-money online poker remains in a gray area. To address this, EvenBet Gaming has developed flexible solutions, such as poker clubs and gameplay modes based on virtual currency, raffles, or in-app purchases, allowing Brazilian operators to offer engaging experiences without violating current regulations.
Giganova also highlighted the massive potential of the market: “Brazil has one of the largest communities of professional poker players in the world. Events like the Brazilian Poker Tour and the WSOP are huge.” In this sense, organizing a SiGMA Poker Tour in Brazil represents both a strategic and symbolic opportunity to support this community.
In terms of innovation, Giganova introduced new features such as the Kuparucha mode, which intensifies action and quick decision-making, and the Mystery Bounty Tournament, a visually engaging experience that has already been well received by South American players.
With a clear focus on developing poker as a game of skill, and with proposals that combine regulatory flexibility, technology, and deep player understanding, EvenBet Gaming reaffirms its leadership in the online poker segment. The company continues to position itself as a key partner for operators in Latin America, especially in a market as promising and challenging as Brazil.
🎥 Watch the full interview here:
