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At SBC Summit Rio 2025, Digital Gaming News had the privilege of interviewing Andresa Franco, CGO of WeeBet, who shared details about the company’s participation in the event, its consolidation in the Brazilian market, and its expansion plans into Latin America. Franco highlighted the importance of regulation in Brazil, the adaptation of their platform to local needs, and the innovations they are developing to optimize the player experience.
During the conversation, Andresa Franco emphasized that SBC Summit Rio represents a key starting point for the industry’s event calendar in Brazil. With two years of participation in the event, WeeBet has established itself as a reference platform for Brazilian operators, offering solutions tailored to the unique geographical and cultural diversity of the country.
Franco underlined the relevance of regulation in Brazil and how WeeBet has quickly adapted to the new regulatory environment. The company, which has been in the market for nine years and will celebrate its tenth anniversary in 2025, has developed a certified and regulated platform that prioritizes security and transparency for players.
In terms of expansion, WeeBet’s CGO announced that the company is preparing to enter Latin America, with Peru as the first market in its internationalization strategy. With a dedicated team for development and support in the region, the company aims to replicate its success in Brazil by offering an optimized platform for Peruvian operators and players.
Regarding innovation, WeeBet introduced a new casino personalization solution, similar to the experience of streaming platforms like Netflix. This system adjusts game recommendations based on user behavior, providing a more intuitive and engaging experience.
WeeBet’s presence at SBC Summit Rio 2025 reaffirms its commitment to excellence and expansion in strategic markets. With a strong track record in Brazil, the company is preparing to bring its expertise and technology to new horizons, starting with Peru. Digital Gaming News will continue to provide exclusive insights into WeeBet’s advancements and its impact on the iGaming industry in Latin America.
Enjoy the full interview here:
