Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has signed a new long-term deal with Betfred to broadcast it’s in-house TV Channel from Media City UK, Salford.
The agreement means that Betfred’s production facility will go through a major upgrade and all coverage will now be in HD. Betfred will continue with their studio shows featuring Fred Done himself and his legendary pushes.
The new agreement will result in more broadcast flexibility for Betfred and SIS are also providing an in-house podcast studio.
Betfred now has continued access to SIS’s extensive racing portfolio, featuring over 35,000 horse races from 170+ venues across the world. Additionally, Betfred customers will continue to enjoy access to top-tier greyhound racing from the UK and Ireland, comprising over 24,000 events annually.
Mark Pearson, Head of Corporate Affairs and Communications at Betfred, said: “We value our long-term partnership with SIS and this new agreement will continue to help bring our brand to life and communicate our unique offers to our customers. Our racing proposition will be even better as we become the first bookmaker on the High Street to broadcast in full HD.”
Paul Witten, Managing Director EMEA at SIS, said: “We are pleased to enhance our long-standing partnership with Betfred. This agreement guarantees that Betfred’s UK retail customers will experience high-quality, engaging content in high-definition from around the world.”
