February 17, 2025 | Digital Report
Play, play, play… it’s an appealing word in many aspects of life. Today, we focus on the concept of responsible gaming, as the European Gaming and Betting Association (EGBA) has designated February 17 as “Responsible Gaming Day” worldwide. We aim to highlight its impact on the iGaming industry in Latin America. But first, let’s define this activity more clearly.
Gaming is a structured activity with established rules that can be carried out for entertainment, learning, competition, or betting. It may involve skills, strategy, chance, or a combination of these elements.
Since ancient times, gaming has represented competition, status, and development. Today, in the digital era, its impact is even greater, particularly in the iGaming and online betting industry.
Gaming in the Context of iGaming
In the iGaming and betting industry, gaming refers to participation in digital casino platforms, sports betting, and other online entertainment formats, all regulated by specific laws in each country.
Responsible gaming in Latin America is a key issue in the regulation of iGaming and sports betting. Each country has different approaches and regulations to ensure that gaming remains safe, fair, and minimizes addiction risks.
Throughout this report, we will explore the challenges and perspectives of responsible gaming in the region, analyzing the role of operators, regulators, and users in building a safer and more sustainable ecosystem.
Regulation and Approaches in Latam
Peru 🇵🇪
The Online Gaming and Sports Betting Law (Law No. 31557) establishes prevention measures against gambling addiction, including self-exclusion tools and awareness campaigns. Platforms are required to include responsible gaming messages.
Colombia 🇨🇴
A pioneer in online gaming regulation through Coljuegos. It provides self-exclusion mechanisms and requires operators to offer tools for managing betting limits. Additionally, it promotes awareness campaigns such as “Juega Bien.”
Argentina 🇦🇷
Regulated at the provincial level, with Buenos Aires City and Buenos Aires Province as the main markets. The focus is on preventing problematic gambling through helplines and advertising restrictions.
Mexico 🇲🇽
Supervised by the Ministry of the Interior (SEGOB). Responsible gaming is mentioned in regulations, but challenges remain in its implementation.
Brazil 🇧🇷
New regulation for sports betting and online gaming (Law 14.790/2023). Policies for responsible gaming, self-exclusion, and advertising restrictions are planned, although full implementation is still pending.
In this digital report, we had the opportunity to speak with leading brands and developers in the iGaming industry, who shared their insights on the importance of strengthening awareness campaigns and user education. “Responsible Gaming is an opportunity to reflect on the importance of playing consciously and in balance.”
Expert Opinions: How is the Industry Addressing This Challenge?
Novusbet: Innovation and Technology in Service of Responsible Gaming
Novusbet is a comprehensive provider of sports betting services, gaming platforms, and customized software solutions.
Simone Suppa, the company’s General Manager, shared details about the specific functionalities their software offers to help operators implement responsible gaming practices:
“At Novusbet, we see responsible gaming not just as a regulatory requirement but as a key pillar in building a sustainable and trustworthy sector. Our platform is designed to provide operators with effective tools that protect players without taking away the excitement of gaming.”
One of the fundamental aspects is player protection. Operators can set deposit, loss, and session time limits based on current regulations and their own responsible gaming policies. Additionally, Novusbet’s real-time monitoring technology uses behavioral analysis and artificial intelligence to detect risk patterns, allowing interventions before an issue escalates.
Another priority is giving players greater control. With automated self-exclusion tools and cool-off periods, users can set limits or pause their activity without hassle. This is complemented by integrations with identity verification and financial risk analysis systems, allowing operators to assess financial risk before permitting high-value bets.
Effective communication also plays a key role. Novusbet’s platform enables personalized and automated messages based on player behavior, ensuring that those showing warning signs receive timely reminders promoting responsible gaming. Every interaction is recorded and fully auditable, making regulatory compliance straightforward.
Simone Suppa also highlighted Novusbet’s commitment to developing innovations that help the industry identify and mitigate risks more effectively:
“At Novusbet, we are going beyond current standards, developing solutions that allow operators to detect and reduce risks more intelligently. One of our most important advancements is the use of artificial intelligence. Instead of reacting when a problem has already emerged, our risk assessment tools act as an early warning system, identifying potential warning signs at the right moment.
We are also redefining personalization. We believe responsible gaming tools should not be seen as restrictions but as support mechanisms to encourage safer gaming habits. That’s why we are developing systems that dynamically adjust betting recommendations, the visibility of certain games, and even session limits based on each player’s risk profile.”
Altenar: Commitment to Safety and Social Responsibility
Altenar is a leading provider of sports betting software and iGaming solutions, known for offering customizable and scalable platforms for licensed operators in multiple jurisdictions.
Marina Zacharopoulou, Senior Compliance Manager at Altenar, shared her views on the importance of maintaining strong responsible gaming practices:
“In the competitive world of sports betting, responsible gaming is not just a regulatory requirement but a fundamental ethical commitment. As industry professionals, we have a responsibility to protect players from potential harm.
Responsible gaming practices are essential because they safeguard players’ mental and financial well-being. We recognize that uncontrolled gambling can lead to addiction, financial difficulties, and significant personal suffering. By applying strong protective measures as a B2B provider, we demonstrate the industry’s commitment to player safety and social responsibility.”
Marina also explained the specific measures Altenar applies to promote responsible gaming:
“Our approach focuses on proactive intervention. We deploy comprehensive tools such as self-exclusion programs, personalized betting limits, and clear risk communication. Additionally, our staff is trained to identify potential signs of addiction, and we provide direct links to support resources through our 24/7 Risk Team.”
Apuesta Total: Leading the Betting Market in Peru
Apuesta Total has established itself as one of the most important betting companies in Peru, standing out for its extensive offering of sports betting, online casino, and virtual games. With a focus on innovation and player security, the company has experienced exponential growth, combining cutting-edge technology with a seamless and reliable user experience. Its commitment to the local market and industry recognition position it as a key reference in the iGaming sector in Latin America.
Regarding the importance of responsible gaming, Gonzalo Pérez, CEO of Apuesta Total, shared his vision:
“Responsible gaming is key to the industry’s sustainability. Beyond being an ethical commitment, it is a way to ensure a positive experience for our customers. If betting stops being entertainment, we all lose—the customers, society, and the industry itself.
As a business, it is not in our interest for someone to lose a large amount of money and never return. We seek customers who bet within their means over time and enjoy the game in moderation. These are the most profitable in the long run. All our marketing efforts are focused on attracting this type of player.
Implementing responsible gaming practices not only protects our users by preventing irresponsible gambling behaviors but also strengthens trust in the sector and ensures its long-term growth.”
Additionally, Gonzalo Pérez highlighted Apuesta Total’s initiatives in this area:
“To promote responsible gaming, we have implemented tools such as deposit limits, self-exclusion, and game-time reminders, giving users greater control over their experience. We also invest in education through tutorials on social media and our web platform.
Another priority is responsible communication. In our advertising content, we avoid selling the idea that betting is a way to become a millionaire. Our message is always clear: gaming is entertainment, not a promise of wealth”.
SIS: Innovation and Live Betting Content for a Global Market
SIS (Sports Information Services) has established itself as a key provider of live betting content, offering broadcasts, data, and markets across multiple disciplines, from horse and greyhound racing to esports and sports events. With a 24/7 offering and strong global expansion, SIS continues to innovate to deliver dynamic and reliable experiences to operators and bettors worldwide.
Oscar Murueta, SIS Commercial Representative, shared insights on how their software solutions help operators implement responsible gaming practices:
“At SIS, our solution is based on real-time, high-frequency data and imagery, making it highly appealing to both operators and bettors. However, we ensure that the messages conveyed by our commentators and presenters focus on entertainment, beyond just the act of betting.”
Additionally, Oscar highlighted the development of technologies that meet international standards for responsible gaming and player protection:
“Specifically, our Competitive Gaming product (electronic leagues of e-Football and e-Basketball) is the only one on the market with Gold certification from the ESIC (Esports Integrity Commission). This guarantees full transparency in the operation of this product, ensuring that the experience for players and operators is optimal and fully aligned with responsible gaming principles.”
Clases Play: Specialized Training for the Gaming Industry in Latin America
Clases Play is an educational platform focused on the professionalization of the gaming industry in Latin America. Through specialized diplomas, courses, and workshops, the company trains operators, marketing managers, and other industry professionals, providing them with key tools to optimize strategies and successfully manage their businesses in the iGaming and land-based gaming sectors.
Renzo Escalante, CEO of Clases Play, shared his perspective on the importance of responsible gaming in the industry:
“At Clases Play, we take this responsibility seriously and teach our students how, through neuroscience-based strategies, it is possible to mitigate the effects of excessive dopamine, achieving balance in the development of strategies within companies. Additionally, we present practical cases and studies that foster awareness among our students, who will be responsible for implementing effective and sustainable strategies in their companies across Latin America.”
La Asociación Peruana de Apuestas Deportivas en Línea y Afines (APADELA): Driving Responsible Betting Development in Peru
The Peruvian Association of Sports Betting and Related Businesses (APADELA) represents the leading companies in the sector, promoting a regulated, safe, and competitive environment. Its mission is to uphold market fairness, ensure player protection, and strengthen the sports betting industry in Peru by working alongside authorities and key industry stakeholders.
APADELA board emphasizes the importance of promoting responsible gaming practices:
“For APADELA and its members, maintaining responsible gaming practices is essential for the industry for several reasons. On one hand, it helps players enjoy betting safely, avoiding negative consequences for their mental and financial health. On the other hand, implementing responsible gaming practices not only ensures regulatory compliance but also protects the industry’s image, building trust among users and the general public. This establishes a solid foundation for the sector’s growth and stability, ensuring its long-term sustainability.”
APADELA also highlights the importance of concrete measures implemented by operators:
“APADELA operators have introduced various strategies to promote responsible gaming, including configurable betting and deposit limits, temporary or permanent self-exclusion options, and informative messaging to reinforce the importance of a safe and controlled gaming experience.”
The iGaming industry is constantly evolving, adopting new technologies that transform user experiences. One of the fastest-growing segments is virtual reality, an innovation that has impacted various industries and is now taking root in the gaming sector. To learn more about this trend and its impact on iGaming, we spoke with Land Vegas, a company specializing in the development of metaverse casinos.
Land Vegas: Innovation and Responsibility in the Metaverse Casino
Land Vegas is revolutionizing the iGaming industry with its innovative metaverse casino concept. By combining virtual reality and blockchain technology, the platform offers an immersive experience where users can play, socialize, and enjoy a unique digital environment. With a forward-thinking vision, Land Vegas is committed to the evolution of online entertainment.
David Fica, CEO of Land Vegas, shared his thoughts on the importance of maintaining responsible gaming practices:
“I believe that if we want a sustainable industry over time, we must always ensure that our customers have a healthy experience that allows them to return consistently. This creates a virtuous cycle where everyone benefits—especially individuals and their families, who are most affected when gaming problems arise.”
David also mentioned that the company is developing a prevention and support system for individuals who recognize symptoms that may lead to gambling-related issues.
The iGaming industry in Peru and Latin America continues to expand with technological advancements and new experiences for players. However, this growth will only be sustainable if the commitment to responsible gaming remains strong. Initiatives from leading companies and the broader iGaming ecosystem demonstrate that innovation and responsibility can go hand in hand. With proper control measures, education, and regulations, the industry can ensure a safe and transparent experience for all users, strengthening its reputation and future in the region.
