December 18, 2024 | Article
As 2024 draws to a close, marked by numerous industry professional gatherings, Pragmatic Play Latam successfully wraps up its event cycle with active participation throughout the year.
Following an extensive tour that began in February and stretched through mid-December, the leading multi-product iGaming content provider played a pivotal role in various events, striving not only to participate but to take center stage as a key player in the present and a visionary architect of the future.
The brand stood out prominently in major markets across the continent and beyond, promoting continuous training and updates on trends and short- and medium-term plans for the evolution of online entertainment.
Pragmatic Play’s efforts spanned various initiatives, showcasing its unwavering commitment to the growth of one of today’s key regions. Through sponsorships, panel moderation, innovative attractions, and cutting-edge booth designs, the provider reinforced its influential presence.
Pragmatic Play Experience: The Concept Behind the Events
As has become tradition, Pragmatic Play’s Latin America team implemented an exclusive concept for its various presentations. This year, it launched the Pragmatic Play Experience, recreating the settings of its most iconic and best-performing games in the Latin American market.
Adding a fresh twist to its signature sophisticated booth, attendees were treated to immersive showcases of its most emblematic titles. Dynamic activities included a Sweet Bonanza Candyland roulette, photo opportunities with Greek-style columns reminiscent of Gates of Olympus, and the whimsical circus ambiance of Joker’s Jewels.
Tomorrowland Brazil: Pragmatic Play Latam’s Major Foray
However, 2024 wasn’t solely about traditional B2B iGaming events—it also saw Pragmatic Play Latam embark on new challenges, the most notable being its partnership with the electronic music giant Tomorrowland Brazil.
Capturing the attention of a broader and more diverse audience, Pragmatic Play made its debut at the world’s premier festival for entertainment-loving youth, centered around one of the most popular music genres globally.
This bold move made Pragmatic Play the first online entertainment provider to sponsor the renowned event, solidifying its reputation as one of the industry’s most innovative brands. By breaking sector boundaries, Pragmatic Play expanded its reach beyond the confines of iGaming and gaming-related domains, setting a precedent for crossing into new entertainment territories.
